Advanced Television


ITV rolls out linear addressable advertising

ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households. The announcement follows a successful beta trial of the ad-replacement technology over the last 12 months, during which more than 30 million addressable […]

October 11, 2023

AEW WrestleDream to air on ITV4

The AEW WrestleDream event will air for free in the UK on ITV4 at 10:30pm on on October 5th. The event, which is available via PPV when it takes place on October 1st, emanates from Climate Pledge Arena in Seattle, Washington. It serves as a tribute show in honour of New Japan Pro-Wrestling (NJPW) founder […]

September 29, 2023By Nik Roseveare

Defender to sponsor ITV’s Rugby World Cup coverage

ITV has announced that the global partner of the Rugby World Cup tournament, Land Rover’s Defender, will be sponsoring this year’s coverage across ITV1, ITV4 and ITVX. The deal will see the brand take complete sponsorship of the coverage across the network during September and October, and is Land Rover’s third consecutive tournament with the […]

September 1, 2023

Little Dot Studios produces Frankie Dettori doc

Little Dot Sport, the digital content agency and media network Little Dot Studios’ specialist sport label, has produced a one-off broadcast and digital documentary for Ascot Racecourse. The 25-minute special reflects on Frankie Dettori’s successful career as a jockey talking through his 77 wins at the Royal Meeting and his love for the event as […]

June 13, 2023

ITV to show UK horse racing until 2026

UK commercial broadcaster ITV has agreed a new three year deal to show exclusive, free to air coverage of UK horse racing until the end of 2026. Well over 100 days of live coverage will be shown across ITV1 and ITV4 each year – all simulcast on ITVX – along with morning racing programme The […]

March 14, 2023By Colin Mann

Moxley extends AEW contract

Tony Khan, EW CEO, GM and Head of Creative, has announced that AEW World Champion Jon Moxley has signed a five-year contract extension. This ensures that one of professional wrestling’s top stars will remain in AEWthrough 2027, while expanding his responsibilities to include mentoring and coaching talent. Moving forward, Moxley will work exclusively for AEW […]

October 7, 2022By Nik Roseveare

ITV to air England Women’s rugby warm ups

ITV will show live coverage of England Women’s Summer Nations Series matches against USA and Wales. Both matches will be shown on ITV4 and ITV Hub. The matches will provide an opportunity to see England Women in action in the lead up to ITV’s coverage of the Women’s Rugby World Cup, which kicks off on […]

September 1, 2022

ITV scores La Liga deal

ITV will broadcast La Liga football in a new three season deal. Games from the top-flight Spanish league will be broadcast live and exclusively free to air across ITV, ITV4 and ITV Hub. From this current season up to and including 2024/25, ITV has secured the UK rights to 10 matches per season, with either […]

August 15, 2022By Nik Roseveare

370k watch Women’s Champions League Final on ITV4

The UEFA Women’s Champions League Final was watched by a live peak audience of 372,000 on ITV4 on the evening of May 21st. Following a deal announced last week with rights holders DAZN, the match between Barcelona and Lyon was made available free to air on ITV4 and ITV Hub. Coverage of the match, which […]

May 23, 2022

ITV restructures commissioning team

ITV has announced changes in the Media and Entertainment content commissioning division, bringing in complete genre-based commissioning to support ITV’s move to one content budget across platforms, as well as the recently announced digital first windowing strategy. As ITV moves to a complete genre-based commissioning structure, Paul Mortimer will now head a commissioning department, as […]

March 9, 2022