ContentWise, a provider of user experience automation and personalisation software, has been selected by ITV to enhance the UX personalisation of ITVX. The ContentWise UX Engine, a machine learning platform, was launched in production on ITVX in early November 2023. Designed to analyse viewer behaviour, it delivers highly relevant content recommendations, thereby enhancing engagement and […]

For the first time in nearly two decades, UK viewers can tune-in to the Oscars ceremony completely free and exclusively on ITV with a raft of programming to celebrate the event. On the night itself, March 10th, at 10.30pm viewers can join Jonathan Ross live on ITV1 and ITVX as he hosts the ultimate Oscars […]

The Hexagon Cup, the new padel tournament, has announced ITV as its UK broadcast rights holder as it prepares for its inaugural event in Madrid, Spain. The deal will see the Semi-Finals (February 3rd) and the Finals (February 4th) of the tournament live streamed on ITVX, along with a highlights programme on ITV4. The partnership […]

Mr Bates vs the Post Office is ITV’s biggest new drama in over a decade, even beating the launch of Downton Abbey in 2010. The ITV Studios and Little Gem series has now averaged 9.8 million viewers across its four episodes, including seven day viewing across all devices plus pre-TX viewing. Including post-seven day viewing, […]

Luke ‘The Nuke’ Littler, the teenage darts sensation and breakout star from the most recent PDC World Darts Championship, in which he entertained millions across the country in becoming the tournament runner-up, can be seen live in action on free to air television this January on ITVX. Littler has been announced as one of the […]

The first episode of ITV’s Mr Bates vs The Post Office has been watched by 9.2 million viewers, making it ITV’s best new drama for three years since the Pembrokeshire Murders in January 2021 when the UK was in lockdown. The four episodes are the most watched programmes on any channel so far this year. […]

Tiger Aspect Kids & Family (a Banijay Kids & Family company), has announced its hit comedy, Mr Bean: The Animated Series, has been commissioned for a fourth run, in partnership with Warner Bros Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced and voiced by Rowan Atkinson, Season 4 will comprise 52 x […]

January 1st saw 8 million streams across ITVX, up on the same day last year by 2.5 million (+44 per cent). And since launch, ITVX reports it is now up to 3 billion streams. In addition, ITV1 had its best New Year’s Day for two years with its all time audience up by +10 per […]

ITVX and Burger King UK have joined forces to bring the historical drama The Winter King to life. Following the much-anticipated launch of the series on December 21st, ITV surprised a lucky customer with their Burger King UK x Winter King Banquet, delivered by a knight in shining armour who looks suspiciously like a Deliveroo […]

On December 8th, ITVX will mark its first anniversary. ITV has taken a look back at its inaugural year and all the new streaming platform has achieved, plus a look at what’s coming in 2024 and beyond. ITV says ITVX was “undoubtedly this year’s biggest and most successful streaming launch in the UK” with over […]