Following on from the successful launch of ITVX in December 2022, this week sees a brand new content campaign for the platform launch across ITV’s owned channels, as well as large format OOH, print/ advertorial, audio and digital publishers. From January to June this year, ITVX attracted more viewers with monthly active users (MAU’s) up […]
ITV has announced, as part of a new multi-year deal with Disney Entertainment, that it will be unrolling the red carpet to homes across the UK as the exclusive partner for the 96th Oscars, which will take place on March 10th 2024. The ceremony will broadcast and stream live from the Dolby Theatre at Ovation […]
As Big Brother prepares to makes its return to UK television in October, moving onto ITV2 and ITVX, the launch campaign has kicked off. Starting with a series of promos, each will cast Big Brother’s gaze out into the real world by using the show’s recognisable voice to narrate over everyday scenes. They seek to […]
Love Island will return to South Africa for the first series of Love Island: All Stars as familiar faces from the show venture back for a second chance at finding love. Love Island: All Stars will make its on screen debut in the 2024. Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion […]
ITV has announced that the global partner of the Rugby World Cup tournament, Land Rover’s Defender, will be sponsoring this year’s coverage across ITV1, ITV4 and ITVX. The deal will see the brand take complete sponsorship of the coverage across the network during September and October, and is Land Rover’s third consecutive tournament with the […]
ITV1, ITVX and Lifted Entertainment (part of ITV Studios) have announced two new commissions: Loud: An Adam Lambert Documentary and An Audience with Kylie. Loud: An Adam Lambert Documentary (working title) is a 60 minute documentary where audiences will see Adam exploring the history of Queer artists in the music industry. Superstar and Grammy nominated […]
ITVX has announced it has reached two billion streams since launch (in December 2022). Last year was ITV’s previous most successful year for streaming with 1.9 billion streams across the whole 12 months. ITVX reached 1 billion streams on April 9th this year. From January to June this year, ITVX attracted more viewers with monthly […]
ITV1 and ITVX have announced a high-octane new reality entertainment event, The Fortune Hotel, launching in 2024. Produced by Tuesday’s Child exclusively for ITV and STV, the 8 x 60’ prime-time series will invite viewers into a luxury Caribbean resort filled with glamour, opulence and deception… Hosted by Stephen Mangan, 10 pairs of contestants will […]
ITV has announced that its children’s TV channel CITV will close next month to make way for ITVX Kids, the children’s service on the ITVX streaming platform which launched earlier this summer. ITV told Sky News: “As a consequence of this new streaming approach and responding to the changing ways children and their parents are […]
ITV has announced a new entertainment commission hosted by double BAFTA award winning broadcaster, artist and TV chef Big Zuu. Big Zuu’s 12 Dishes in 12 Hours will air on ITV1 and ITVX in 2024 and is co-produced by Twofour and Zuu’s new TV production label Big Productions. In this new six part series the multi-hyphenate Big Zuu will take both viewers and […]