Advanced Television

ITVX

ITV announces new Big Brother hosts

ITV and Initial (part of Banijay UK) have announced that the new hosts for the forthcoming series of Big Brother and its companion show – AJ Odudu and Will Best – ahead of the show’s hotly anticipated return to ITVX and ITV2 later this year. The pair will share the iconic hosting role on the main […]

April 25, 2023

Data: ITVX premium growth accelerates

Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]

April 20, 2023By Colin Mann

ITV’s This Morning launches partnership with Vinted

Vinted, the online marketplace for buying and selling second-hand clothes and lifestyle items, will be This Morning’s new pre-loved fashion partner. Vinted will sponsor a bespoke fashion segment, using 10″ idents interrupting editorial, as well as 10” promotional adverts shot on set, demonstrating to viewers how easy it is to buy and sell on the […]

April 18, 2023

ITVX hits 1bn streams

On April 9th, ITVX officially hit the one billion streams mark. The milestone came just over four months after the service’s launch on December 8th 2022. 2022 was ITV’s previous most successful year for streaming, when it took nearly seven months to hit the one billion streams mark. This follows on from ITVX achieving its […]

April 17, 2023By Nik Roseveare

Space Precinct goes HD on BritBox

ITVX has announced that Space Precinct will stream for the first time in HD on BritBox, available via ITVX Premium, April 13th. All 24 episodes of the remastered live action drama, which first aired in 1994, will be available. Until now the series, directed by Gerry Anderson, has only ever been shown in standard definition. […]

April 11, 2023By Nik Roseveare

Second season of The Dry commissioned for ITVX

ITV has announced the commission of a second season of the critically acclaimed comedy-drama The Dry for ITVX, which will be produced by Element Pictures (part of Fremantle), in association with Fís Eireann/Screen Ireland and ITV Studios, in partnership with RTÉ. Award-winning playwright and BAFTA-nominated screenwriter Nancy Harris (Dates) and acclaimed director Paddy Breathnach (Viva, […]

April 6, 2023

ITV resurrecting Deal Or No Deal

Iconic game show Deal Or No Deal is returning to UK screens via ITV (and ITVX) in a new setting. With new host Stephen Mulhern, the series will be produced by Remarkable Entertainment (a Banijay UK company) and see contestants battle it out against the notorious Banker to be in with a chance of winning […]

March 27, 2023By Nik Roseveare

ITVX Kids to launch July 2023

In a move that will see the closure of linear channel CITV, UK commercial broadcaster ITV is to launch a new dedicated destination for kids on its AVoD platform ITVX – ITVX Kids – promising more content than ever before, across a range of titles appealing to both school age and pre-school age children.   […]

March 10, 2023By Colin Mann

ITV: ‘Better balanced in uncertain times’

ITV has reported total external revenue was up 8 per cent at £3.72 billion (€4.17bn) in 2022, and total group revenue up 7 per cent at £4.34 billion. Total ITV Studios revenue were up 19 per cent at £2.09 billion with growth across the business. Media & Entertainment (M&E) revenue was down 1 per cent at […]

March 2, 2023

ITV invests in Resi

ITV is adding architectural tech company Resi to its Media for Equity portfolio in its first investment of 2023. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake […]

March 1, 2023