A Juniper Research study forecasts that global digital advertising spend will increase from $407 billion (€356.3bn) in 2022 to $753 billion in 2026; representing growth of 85 per cent. The report found that mobile in-app revenue will account for 56 per cent of global spend by 2026. The research, Digital Advertising: Emerging Trends, Key Opportunities […]

A study from Juniper Research has found that the global market value of the subscription economy will grow to $275 billion (€242.6bn) in 2022; rising from $224 billion in 2021. After evaluating 10 key subscription-based markets, the research identified the following three as generating the highest revenue in 2022: 1. Physical Goods2. Digital Video3. Digital […]

A study from Juniper Research has found that revenue generated from 5G services will reach $600 billion (€530bn)  by 2026, representing 77 per cent of global operator-billed revenue. It found that the adoption of 5G services across consumer and IoT sectors has been driven by a strong uptake of 5G-capable devices, coupled with attractive 5G […]

A study from Juniper Research has found that global revenue from 5G services will reach $73 billion (€63.3bn) by the end of 2021; rising from $20 billion last year. This represents a growth of 250 per cent. It predicts that 5G will represent 8.5 per cent of operator revenue by the end of this year, […]

A study from Juniper Research has found that spend through voice assistant-enabled smart TVs will reach nearly $500 million (€432.2m) in 2023; a sharp increase from the $126 million expected in 2021. This growth reflects how voice assistants are becoming context‑dependent sales portals, as well as information and control systems, and smart TVs will bring […]

The VR adult content market will grow from $716 million (€610.2m) in 2021 to $19 billion in 2026 – representing 22 per cent of the global digital adult content value – predicts a report by Juniper Research. The report says that subscription services will generate revenue from VR content and will benefit from the expected […]

A study by Juniper Research has found that 5G-compatible smartphones will account for over 50 per cent of smartphone sales revenue by 2025; rising to $337 billion from $108 billion in 2021. The study urges mobile handset vendors to ensure hardware maximises the benefits of future mobile cloud computing solutions. Mobile cloud computing enables service […]

A study from Juniper Research has found that the total number of 5G connections will reach 3.2 billion by 2026; rising from 310 million in 2021. To maximise the monetisation of this significant growth in connections, it predicts that operators will accelerate investment into standalone 5G networks best to position their services to manage future […]

A report from Juniper Research forecasts that sales of iPhones will bring in over $200 billion in 2022; nearly 40 per cent of the total smartphone hardware market, despite representing less than 20 per cent of devices sold that year. The research notes that although smartphone purchase cycles are lengthening, Apple has managed to consistently […]

A study from Juniper Research has found that the total market value of digital content will reach $432 billion (€353.4bn) by 2026; rising from $211 billion in 2021. This represents a growth of 105 per cent over the next 5 years. This value takes into account pay-per-download revenue, in app content spend, subscription revenue and […]