Advanced Television


Analysis: US viewing behaviour unchanged by CTVs

Approximately three-quarters of US Internet households own at least one smart TV, according to the Kagan first-quarter 2022 US Consumer Insights survey. However, the ability to access online digital entertainment directly from a smart TV has had virtually no effect on consumer TV viewing behaviour, according to the survey data.      A comparison between smart TV […]

June 9, 2022

Survey: Germany SVoD adoption continues to rise

Results from the Kagan year-end 2021 Germany Consumer Insights survey show a substantial spike in online subscription video use last year, with overall SVoD use climbing 9 percentage points over 2020 to 81 per cent. Use of Amazon Prime Video, the most widely used SVoD service among respondents in Germany, reached 52 per cent at […]

March 30, 2022

Analysis: Pay-TV penetration declines worldwide

As fibre adoption accelerates globally and consumers increasingly turn to alternative forms of entertainment online, multichannel operators, particularly telcos, are beginning to reconsider their video strategies, according to analysts at Kagan, a media research group within S&P Global Market Intelligence. In a blog post, they note that multichannel households have continued to grow globally in […]

November 18, 2021

Analysis: US pay-TV to take $33bn cord-cutting hit

Video cord-cutting is expected to strip nearly $33.6 billion (€29.6bn) in annual revenue from traditional US multichannel services in the five-year outlook, according to analysis from Kagan. The impact of the migration of consumers from big subscription services, according to Kagan’s latest forecast for cable, direct broadcast satellite and telco multichannel revenue, is charting a […]

October 7, 2021

Research: US Q2 pay-TV losses slow to 1.5m

The quarterly variations in the pace of US traditional multichannel erosion offered slight improvement in the second quarter of 2021 without fundamentally altering the longer-term trajectory, according to Kagan, a media research group within S&P Global Market Intelligence. Losses to cable, telco and satellite video services slowed from the year-ago period to 1.5 million and […]

August 25, 2021

Kagan: More pay-TV providers integrate streamers

Service providers accounting for nearly one-third of global pay TV subscribers have introduced integrated access to streaming services, according to Ian Olgeirson, Research Director for Kagan, a media research group within S&P Global Market. “Streaming service integration has become increasingly

June 30, 2020