Advanced Television


Survey: Generational divide in US entertainment use

Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]

August 3, 2023

Study: Commercial 5G in 94 markets

Commercial 5G launches rebounded in the second half of 2022 as operators in developing markets turned on their networks, according to research firm Kagan’s 5G Tracker, which lists at least 238 mobile operators serving 94 markets worldwide that had launched commercial 5G services as of year-end 2022. Developing markets, especially in Africa, took the spotlight […]

April 11, 2023

Study: APAC telcos invest in homegrown OTTs

Asia-Pacific multichannel operators have become hybrid providers, with both traditional multichannel and virtual multichannel or OTT subscription offerings launched in recent years, according to Kagan’s 2022 survey of OTT partnerships and virtual multichannel services. The study, revealed in a Blog Post by Xiuxi Zhu, Associate Research Analyst at S&P Global Market Intelligence’s Kagan unit and […]

February 16, 2023

Research: Hulu appeal lessens

Hulu users, including paid subscribers and unpaid users, are less likely to turn to the service for viewing network TV shows than they were in previous years, according to data from Kagan’s US online Consumer Insights surveys. Results show that the decline of users indicating they most enjoy prior seasons of network TV series on […]

December 2, 2022

Forecast: US connected video devices to top 1.1bn

The US installed base for Internet-connected video devices is on course to rise at a 2.3 per cent compound annual growth rate from 2021 through 2026, falling only slightly behind high-speed broadband household growth, according to Kagan, a media research group within S&P Global Market Intelligence’s TMT offering. Kagan’s forecast anticipates a relatively stable 8.5 […]

November 23, 2022

China survey: 92% watch online content

Results from the Kagan 2022 China Consumer Insights survey, completed in June 2022, show that 92 per cent of internet adults in the country watch paid or free online video. Over two-thirds (68 per cent) said they use iQiyi, owned by online search engine giant Baidu, followed closely by 66 per cent using Tencent Video. […]

August 11, 2022

Analysis: Inflation risks cable video churn

US consumers looking to cut costs amid soaring inflation could ditch cable video services in even larger droves, even as they migrate over to discounted cable wireless offerings, according to Sydney Price and Darakhshan Nazir, analysts at Kagan, a media research group within S&P Global Market Intelligence. Traditional video has been on a rapid decline […]

July 28, 2022

Analysis: US viewing behaviour unchanged by CTVs

Approximately three-quarters of US Internet households own at least one smart TV, according to the Kagan first-quarter 2022 US Consumer Insights survey. However, the ability to access online digital entertainment directly from a smart TV has had virtually no effect on consumer TV viewing behaviour, according to the survey data.      A comparison between smart TV […]

June 9, 2022

Survey: Germany SVoD adoption continues to rise

Results from the Kagan year-end 2021 Germany Consumer Insights survey show a substantial spike in online subscription video use last year, with overall SVoD use climbing 9 percentage points over 2020 to 81 per cent. Use of Amazon Prime Video, the most widely used SVoD service among respondents in Germany, reached 52 per cent at […]

March 30, 2022

Analysis: Pay-TV penetration declines worldwide

As fibre adoption accelerates globally and consumers increasingly turn to alternative forms of entertainment online, multichannel operators, particularly telcos, are beginning to reconsider their video strategies, according to analysts at Kagan, a media research group within S&P Global Market Intelligence. In a blog post, they note that multichannel households have continued to grow globally in […]

November 18, 2021