Findings from marketing data and analytics company Kantar’s latest Entertainment on Demand (EoD) data and analysis on the UK’s streaming market suggest that Prime Video’s introduction of ads was met with significant resistance, leading to a notable subscriber exodus and dissatisfaction – although Prime Video has been quick to refute the data. Meanwhile, AppleTV+ and […]

Kantar’s TGI ROI has published figures on Irish adults’ evolving viewing / listening habits. The sample is representative of 4,000 adults aged 16+ in Republic of Ireland, based on fieldwork from March 2023 – February 2024. The data uncovers that Irish adults spend 24.2 hours a week watching TV. RTE One remains the popular channel […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the UK’s streaming market. The study shows that AppleTV+ achieved the highest share of new subscribers thanks to a winning strategy of free trials powered by the success of shows such as Slow Horses and Ted Lasso to […]

Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between October and December 2023: Video Streaming has reached near total market saturation. By December 2023, 123 million US households held at […]

Marketing data and analytics company Kantar’s report, Game Changer: The evolution of live sports viewing in the US and Europe, which documents the evolution of live sports viewership, suggests that live sports are the key to unlocking growth in the highly fragmented streaming market. But streaming giants’ bets go beyond live action: sports-themed documentaries and […]

Christmas TV ads in 2023 have delivered a 67 percentile improvement on effectiveness – based on metrics from Kantar, including consumer enjoyment, entertainment and the incorporation of the brand – compared with 2021 when festive campaigns languished in the bottom 16 per cent of all ads on average. Using facial coding technology, which analyses viewers […]

Kantar, the evidence-based insights and consulting company, has released findings about the impact of the Beckham documentary on Netflix. The candid series about the life of retired footballer and global icon David Beckham was released on the streaming service in early October. Kantar Entertainment on Demand reveals that over 1.5 million British households have viewed […]

Kantar Media, a specialist in audience measurement, today launches its annual Media Trends and Predictions report, providing predictions for 2024 and beyond, based on the market insights it has developed for clients around the world. In exploring the forces shaping the media landscape, Kantar Media’s experts predict that macroeconomic factors and changing viewing habits will […]

MediaRadar, the advertising intelligence and sales enablement platform, is to acquire Kantar Group’s North American advertising intelligence unit, Vivvix. Vivvix offers advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar said thus transformative deal positions it as the definitive source of advertising data and insights, […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the global video streaming market. The latest EoD global study highlights key trends as the competition within the VoD landscape continues to intensify, with the influx of new streaming services and subscription models leading to households frequently switching, […]