Kantar Media, a specialist in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market. The new contract, which will run until the end of 2027, extends Kantar Media’s partnership with the Romanian TV industry, having run […]
Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]
Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the GB’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours and findings within the Video on Demand (VoD) market between April to June 2023: 7 per cent of British households took out a new streaming […]
With the Women’s Football World Cup set to kick off in Australia and New Zealand on July 20th, Kantar has looked at which consumer groups are most likely to follow the tournament. Kantar TGI data reveals nearly one in four British men plan to follow the Women’s World Cup; 24 per cent (6.3 million) say […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech Smartphone Operating System (OS) data. The study reveals signs of market stabilisation, whilst Apple continued to lead against Android-based competitors. Kantar’s Global OS study uncovers the following behaviours within the Global Smartphone market in Q1 2023: The global Smartphone market has shown […]
Putting a stop to password sharing has led Netflix to losing 1 million subscribers in Spain in the first quarter of the year, according to data from Kantar.Netflix tripled its churn rate in the quarter versus the previous quarter, with half of those giving up saying that they will not pay for the service. The […]
Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech data on the decision-making journey for technology devices including smartphones, tablets, laptops, TVs, smart speakers, domestic appliances, and also Wearables (smartwatches & fitness trackers). The data reveals that the same brand ownership across multiple devices consolidates brand loyalty and drives revenue by […]
As online news habits continue to evolve, marketing data and analytics company Kantar has secured a series of new digital media subscribers to its TGI consumer data in the UK, including LADbible, JOE Media and sport specialist LiveScore. The publishers will use Kantar TGI, which provides in-depth insight into consumer behaviours, attitudes and media consumption, […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech OS Smartphone data. Kantar’s Global OS study uncovers the following behaviours within the Smartphone market between September and December 2022: Google Pixel secures a record global sales quarter Between September and December 2022, Smartphone ownership grew by +2 per cent which saw […]