Advanced Television


Report: Brits cancelling SVoDs to reduce spending

Findings from the latest Entertainment on Demand report from evidence-based insights and consulting company Kantar reveal that between July to September 2022, the number of VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to 16.18 million, down -234k, quarter on quarter, representing 56 per cent of households in […]

October 17, 2022

Report: Brands should invest in marketing to avoid stagnation

Vodafone has claimed the top spot as the UK’s most valuable brand for the fifth year in a row, according to the latest Kantar BrandZ Most Valuable UK Brands 2022 report. Collectively, the UK’s leading 75 brands are now worth $282.9 billion, up by 1 per cent year on year. Vodafone has grown customer numbers […]

September 29, 2022

Report: Amazon topples TikTok as most preferred ad environment

Kantar, the marketing data and analytics company, has identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others. Media Reactions 2022, the third edition of Kantar’s global Ad Equity ranking of media channels and media […]

September 7, 2022

Research: Viewers favour in-content advertising

In-content advertising not only delivers better outcomes for brands than TV spots alone, it is also preferred by viewers, research from Kantar, the UK evidence-based insights company, and Mirriad, an in-content advertising company powered by proprietary AI-technology, has found. Kantar created a custom study looking at consumers’ responses to advertising across three categories: people who only […]

August 24, 2022

Research: UK SVoD decline accelerates

The latest Entertainment on Demand data on the UK’s streaming market from Kantar, the insights and consulting company, reveals that SVoD market decline accelerated by 488k households, with 1.66 million SVoD services cancelled during the second quarter of 2022. This follows 1.51 million cancellations in the first quarter of the year. Kantar’s data suggests that […]

July 18, 2022

Study: Complex video ecosystem offers opportunities

Findings from The Future Viewing Experience, an appraisal of the near-term future of the TV and video landscape from data and analytics company Kantar, suggest there are significant opportunities throughout the ecosystem, despite increasing complexity. Focusing on the delivery of video content and advertising and the evolution of viewer experiences and behaviours, the report outlines […]

June 30, 2022

Study: Native environment video ads outperform social media

Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting company Kantar which measured the effectiveness of video advertising within native environments against other environments, as it relates to helping reach brand impact goals. Key findings include: Native video ads in the open web […]

June 29, 2022

Research: Inflation affecting music streaming market

With a cost-of-living crisis potentially looming for millions of people around the world, and inflation rates of some countries top 10 per cent, there are signs of music subscribers cutting back on their subscriptions. But how heavily is this going to affect the different platforms in the Music on Demand (MoD) market, asks marketing data […]

June 16, 2022

Kantar launches Brazil cross-media planning initiative

Kantar has announced the launch of an industry-wide consultation in Brazil as the company works towards the design and delivery of a cross-media planning solution, planned to be in the market by late 2022. The process will involve representatives across Brazil’s burgeoning media groups and platforms with the objective of jointly redefining and expanding Kantar’s […]

June 9, 2022

Research: US streaming growth stalls

The US streaming market continued to evolve in Q1 2022. Entertainment on Demand, the solution measuring streaming service from Kantar, reveals that the proportion of US households who have video streaming services has stalled at 86 per cent (up 0.4 per cent points quarter-on-quarter), after seeing substantial growth in Q4 2021. This means there are […]

April 27, 2022