Kantar, the marketing data and analytics company, has established a new marketing effectiveness practice to help brands determine their marketing strategy and measure the return on their investment. Based in the UK while advising clients globally, the new practice will be led by Dom Boyd, Managing Director UKI for Kantar Insights, and Richard McLeod, who […]
Insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between September and December 2022: Between Sept to Dec 2022, the number of VoD-enabled households that subscribed to at least one video […]
Kantar’s Entertainment on Demand study reports that from September to December 2022, the number of US households with video streaming rose 2.5 million, reaching a total of 115.6 million households. Household penetration of video streaming is now 89 per cent. SVoD contracted for the second consecutive quarter, but like in Q3, categorical declines are driven […]
Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil. From January 2023, Netflix will have access to a cross-platform view of its performance alongside linear and on-demand networks and platforms. “It has never been more important for media companies to seek a single view of their […]
Three quarters (75 per cent) of people in key UK constituencies want their MP to protect traditional TV services, as the country faces a deepening cost of living crisis. A poll of over 5,000 people in the north and south of England found that eight in 10 (78 per cent) see digital terrestrial TV – […]
Cadbury’s Secret Santa campaign has beaten rivals to be crowned the most effective Christmas ad this year, according to analysis by Kantar. Based on feedback from over 3,750 consumers and facial recognition technology to assess people’s emotional responses, Cadbury took the coveted top spot with a campaign that focused on the true meaning of Christmas […]
As the cost-of-living crisis reshapes business reality, marketing data and analytics company Kantar has revealed its Media Trends and Predictions 2023, an annual forecast for how the media landscape will evolve in the year ahead. The report gives what Kantar says is a definitive view of coming media industry trends using Kantar’s data alongside evidence-based […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech OS smartphone data. It reveals that, despite rising inflation and severe supply chain disruptions caused by the pandemic and subsequent lockdowns, Apple’s iOS platform grew its installed base year on year across the European 5 (France, Germany, Italy, Spain and Great Britain), […]
Findings from the latest Entertainment on Demand report from evidence-based insights and consulting company Kantar reveal that between July to September 2022, the number of VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to 16.18 million, down -234k, quarter on quarter, representing 56 per cent of households in […]
Vodafone has claimed the top spot as the UK’s most valuable brand for the fifth year in a row, according to the latest Kantar BrandZ Most Valuable UK Brands 2022 report. Collectively, the UK’s leading 75 brands are now worth $282.9 billion, up by 1 per cent year on year. Vodafone has grown customer numbers […]