Advanced Television

Kantar

Research: Same-brand device ecosystems drive consumer loyalty

Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech data on the decision-making journey for technology devices including smartphones, tablets, laptops, TVs, smart speakers, domestic appliances, and also Wearables (smartwatches & fitness trackers). The data reveals that the same brand ownership across multiple devices consolidates brand loyalty and drives revenue by […]

March 29, 2023

Kantar signs LADbible, JOE Media, LiveScore

As online news habits continue to evolve, marketing data and analytics company Kantar has secured a series of new digital media subscribers to its TGI consumer data in the UK, including LADbible, JOE Media and sport specialist LiveScore. The publishers will use Kantar TGI, which provides in-depth insight into consumer behaviours, attitudes and media consumption, […]

February 6, 2023

Data: Record sales quarter for Google Pixel

Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech OS Smartphone data. Kantar’s Global OS study uncovers the following behaviours within the Smartphone market between September and December 2022: Google Pixel secures a record global sales quarter Between September and December 2022, Smartphone ownership grew by +2 per cent which saw […]

February 2, 2023

Kantar launches marketing effectiveness practice

Kantar, the marketing data and analytics company, has established a new marketing effectiveness practice to help brands determine their marketing strategy and measure the return on their investment. Based in the UK while advising clients globally, the new practice will be led by Dom Boyd, Managing Director UKI for Kantar Insights, and Richard McLeod, who […]

February 1, 2023

Data: UK VoD market shows signs of recovery

Insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between September and December 2022: Between Sept to Dec 2022, the number of VoD-enabled households that subscribed to at least one video […]

January 30, 2023

Report: US streaming returns to growth

Kantar’s Entertainment on Demand study reports that from September to December 2022, the number of US households with video streaming rose 2.5 million, reaching a total of 115.6 million households. Household penetration of video streaming is now 89 per cent. SVoD contracted for the second consecutive quarter, but like in Q3, categorical declines are driven […]

January 19, 2023

Brazil: Netflix signs up to Kantar

Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil. From January 2023, Netflix will have access to a cross-platform view of its performance alongside linear and on-demand networks and platforms.    “It has never been more important for media companies to seek a single view of their […]

December 13, 2022

Poll: UK adults want FTA broadcasting protected

Three quarters (75 per cent) of people in key UK constituencies want their MP to protect traditional TV services, as the country faces a deepening cost of living crisis. A poll of over 5,000 people in the north and south of England found that eight in 10 (78 per cent) see digital terrestrial TV – […]

December 5, 2022By Colin Mann

Report: Cadbury named “most effective” Xmas ad

Cadbury’s Secret Santa campaign has beaten rivals to be crowned the most effective Christmas ad this year, according to analysis by Kantar. Based on feedback from over 3,750 consumers and facial recognition technology to assess people’s emotional responses, Cadbury took the coveted top spot with a campaign that focused on the true meaning of Christmas […]

November 30, 2022

Forecast: AVoD services to grow

As the cost-of-living crisis reshapes business reality, marketing data and analytics company Kantar has revealed its Media Trends and Predictions 2023, an annual forecast for how the media landscape will evolve in the year ahead. The report gives what Kantar says is a definitive view of coming media industry trends using Kantar’s data alongside evidence-based […]

November 16, 2022