GroupM UK, WPP’s media investment group, has signed a long-term deal to use Kantar’s Great Britain TGI consumer survey data to support its audience targeting and media planning. Kantar’s Great Britain TGI survey gives a detailed picture of day-to-day consumer behaviours, attitudes, and media consumption. GroupM UK’s contract renewal comes amid Kantar’s ongoing investment in […]
Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]
The Asia Video Industry Association’s (AVIA) Philippines In View seminar held this week brought together more than 700 industry delegates to discuss the state of the TV and video industry in the archipelago country with over 7000 islands. Some of the industry luminaries present include Manuel V Pangilinan, Chairman, President and CEO of PLDT, Ernest […]
Tubular Labs, the social video content and audience measurement company, has announced the appointment of Stephen DiMarco as Chief Strategy Officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling […]
Kantar, the insights and consulting company, has announced a global collaboration with Streamhub, the technology company transforming video audience analytics, to incorporate data from its video tagging technology into Streamhub’s enterprise analytics platform. Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology, […]
Data analytics specialist Kantar and market research company Ipsos have been awarded the contracts to deliver what is said to be the world’s first true cross-media total audience measurement solution for the Netherlands. Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, the solution is claimed as the […]
Netflix is testing a feature that asks viewers if they live in the same household as a subscriber, in a move that would seem to signal a crackdown on the widespread practice of sharing passwords with friends and family. A number of users have reported seeing a screen saying: “If you don’t live with the […]
Data from Kantar’s Great Britain TGI consumer survey will now be updated and released on a monthly basis. The UK’s largest evidence-based insights and consulting company has initiated this change to support clients as they navigate the fast-evolving media and marketing landscape, investing in more frequently updated data to help address a variety of challenges. […]
Kantar, the UK insights and consulting company, has appointed Paul Sturgeon to lead its brand and marketing return on investment (ROI) offer. Sturgeon will support global and UK-based projects in his new role. Until recently he led Mindshare UK’s data science team. Prior to that he held senior roles at MediaCom and PwC. He is […]
Kantar, the data, insights and consulting company has published Q4 2020 results from its Entertainment On Demand service in the UK. With 12.9 million subscriptions taken out last year, the service reveals the following consumer behaviours in the three months to December 2020: Amazon Prime membership jumped again in Q4, with 53.5 per cent of […]