Kantar, the data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a state-of-the-art creative measurement tool designed to evaluate online video ads against […]
Kantar, the evidence-based insights and consulting company, has integrated its TGI consumer survey data with audience insights from out-of-home measurement currency Route in a new joint platform. The move will allow clients to undertake more refined audience profiling and exploit enhanced advertising targeting opportunities when planning and buying out-of-home campaigns. This is thanks to the […]
As streaming services seek to create content which has international appeal, research from Kantar has compared UK adults’ genre preferences against global audiences. Among the findings uncovered: Brits enjoy being kept on the edge of their seats, citing drama as their TV genre of interest, much more than the global average (55 per cent vs […]
As of June 2021, there are 16.7 million VoD-enabled households in Great Britain, as 57 per cent are subscribed to at least one service, while figures for those taking on new subscriptions take a fall compared to last year, according to findings from insights and consulting company Kantar. Continuing on
GroupM UK, WPP’s media investment group, has signed a long-term deal to use Kantar’s Great Britain TGI consumer survey data to support its audience targeting and media planning. Kantar’s Great Britain TGI survey gives a detailed picture of day-to-day consumer behaviours, attitudes, and media consumption. GroupM UK’s contract renewal comes amid Kantar’s ongoing investment in […]
Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]
The Asia Video Industry Association’s (AVIA) Philippines In View seminar held this week brought together more than 700 industry delegates to discuss the state of the TV and video industry in the archipelago country with over 7000 islands. Some of the industry luminaries present include Manuel V Pangilinan, Chairman, President and CEO of PLDT, Ernest […]
Tubular Labs, the social video content and audience measurement company, has announced the appointment of Stephen DiMarco as Chief Strategy Officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling […]
Kantar, the insights and consulting company, has announced a global collaboration with Streamhub, the technology company transforming video audience analytics, to incorporate data from its video tagging technology into Streamhub’s enterprise analytics platform. Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology, […]
Data analytics specialist Kantar and market research company Ipsos have been awarded the contracts to deliver what is said to be the world’s first true cross-media total audience measurement solution for the Netherlands. Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, the solution is claimed as the […]