Advanced Television

Kids Industries

Study: Concern for gender equality across kids media

A global study of 5,000 families across 10 countries, spanning six continents, has revealed parents and children’s desires for gender equality across children’s media content, in time for International Women’s Day. The study of 20,147 family members was carried out by insights, strategy and creative agency Kids Industries (KI) and reveals that 15 per cent […]

March 8, 2023

Study: Parents increasingly co-viewing with kids

A global study of 5,000 families across 10 countries, spanning six continents, has identified significant trends in the way that families are connecting with media content. Parents are increasingly co-viewing with children as they take a more active role in selecting appropriate content, giving rise to increased fandom opportunities. That said, the report also highlighted […]

February 20, 2023

Report: Diversity, inclusivity needed across kids media

A report from family-focused marketing agency Kids Industries (Ki) explores the concept of diversity and inclusion amongst children and their parents, and what this looks like in the media that they engage with, . The survey – carried out across 2,001 parents of children (aged 5-15) in the UK and USA – paints a picture […]

June 30, 2022