Integral Ad Science (IAS) a global player in digital media quality, has announced ​​new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyse data by custom filters created automatically from their unique campaign naming convention. This Unified View will allow clients to slice and […]

Advertisers will be able to use intent-rich search data to power their advanced addressable TV strategies. Through a new partnership with LiveRamp, they can now reach prequalified viewing audiences based on their search behavior in the most immersive environment and on the biggest screen through their MVPD or AVOD of choice. Broadcast advertising remains a […]