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More primetime NBA games for EMEA

The 2022-23 NBA regular season will feature 45 games that will air in primetime in Europe, the Middle East and Africa (EMEA) as part of NBA Saturdays and NBA Sundays presented by NBA 2K23, marking the 10th consecutive regular season that the league has scheduled weekend games that air in primetime in EMEA. The 45 games […]

August 18, 2022By Nik Roseveare

Sky Sports to air 6 NBA games for MLK Day

Today (January 17th) the NBA will celebrate Martin Luther King Jr Day (MLK Day) with ‘NBA 360’, a lineup of six games broadcast to fans in Europe and the Middle East in a simultaneous live feed produced by the NBA, tipping off at 6.00pm GMT on Sky Sports Main Event and Sky Sport Arena. NBA […]

January 17, 2022By Nik Roseveare

India: NBA, Viacom18 sign TV, OTT deal

The NBA and Viacom18 have announced a multiyear partnership to deliver live NBA games and programming to fans in India across TV and streaming. Beginning with the NBA’s 75th Anniversary Season in 2021-22, Viacom18 will provide coverage of the NBA’s regular season and marquee events in English and Hindi through its Vh1 and MTV channels, […]

December 3, 2021

NBA, Sportsradar sign streaming & betting deal

The National Basketball Association (NBA) and Sportradar, the global sports technology company creating immersive experiences for sports fans and bettors, have announced an expansive multiyear partnership agreement that will see the NBA, Women’s National Basketball Association (WNBA) and NBA G League use Sportradar’s global and wide-ranging capabilities to grow US operations, increase their international footprint […]

November 18, 2021

190 NBA games live on Sky Sports this season

The NBA’s landmark 75th Anniversary season that tips off this week will feature a record-equaling 48 games in primetime in Europe as part of the league’s ‘NBA Saturdays and NBA Sundays presented by NBA 2K22’ primetime initiative. Week 1 will see the Cleveland Cavaliers host the Atlanta Hawks live on October 23rd with the Charlotte […]

October 22, 2021By Nik Roseveare

Data: NBA play-in tournament a viewing success

The NBA held its very first play-in tournament last week, with eight teams vying for the final four play-off spots. The tournament was marked by some instant classics as the NBA’s star players squared off to keep their play-off hopes alive. The May 19th game between the Los Angeles Lakers and Golden State Warriors was […]

May 27, 2021

Viasat puts NBA League Pass on flights

The NBA and Viasat have announced a multi-year partnership to make NBA League Pass, the league’s premium live game subscription service, available to millions of airline passengers while in flight. The partnership will provide a streaming experience in the sky, enabling airline passengers to access live and on-demand NBA games and content on their personal […]

May 20, 2021By Nik Roseveare

Eleven Belgium extends deal with NBA

Eleven Sports Belgium has extended its partnership with the National Basketball Association (NBA) in a new multi-year deal. The agreement means Eleven will continue to offer Belgian fans comprehensive coverage of the NBA across its linear and digital platforms. Eleven subscribers will be able to enjoy four live games each week during the regular season, […]

September 30, 2020