LBG Media, the owner of LADbible Group, has announced the acquisition of Betches, a US-based media brand founded by women, for women. LBG Media has a global social following of over 410 million and generates over 100 billion views annually through its brands such LADbible, UNILAD, GAMINGbible and SPORTbible. LBG says this acquisition strengthens its […]
Magnite, the independent sell-side advertising company, has introduced machine learning driven recommendations for A/B testing within its Demand Manager product. Built on Prebid technology, Demand Manager empowers publishers with the tools, insights, and connections to grow revenue across the ever-changing marketplace of ad exchanges, formats and vendors. The new feature utilises machine learning to provide […]
Youth-focused publisher LBG Media has received a very positive “BUY” update from investment bank Berenberg following LBG’s trading update. Its full numbers will be released on September 20th, but LBG co-founder Arian Kalantari (aged 32) resigned from the company on July 26th. LBG is the London-listed published of what started out as ‘Ladbible’ and is […]
LADbible Group has announced the launch of LADstudios, its data-driven factual entertainment division, in the US. LADstudios will focus on producing dedicated content for an American audience, building AFP commissions and sponsorships and driving growth in direct revenue with UNILAD, which currently has 58.6 followers multi-platform, becoming the central point of the Group’s offering in the […]
As online news habits continue to evolve, marketing data and analytics company Kantar has secured a series of new digital media subscribers to its TGI consumer data in the UK, including LADbible, JOE Media and sport specialist LiveScore. The publishers will use Kantar TGI, which provides in-depth insight into consumer behaviours, attitudes and media consumption, […]
LADbible Australia is launching three new Australia-focused and locally-produced original series. Off the back of its award-winning docuseries and campaign UNHEARD tackling racial injustice in Australia, LADbible Australia will reinforce its local content offering, with the launch of three new series named Hindsight, Chances and MySide. Each series will dive into different aspects and issues […]
LADstudios, the entertainment division of LADbible Group, has announced its expansion into podcast and vodcast production with the launch of two new digital entertainment show brands. Following partnerships with Audioboom and Spotify, LADstudios will launch Extraordinary Lives: The Minutes With Podcast and SPORTbible Stories across multiple podcast platforms and as vodcast episodes. Extraordinary Lives; The […]
A survey commissioned by publisher LADbible Group has revealed over half (56 per cent) of 18–44-year-olds in the UK – around 11.8 million people – currently use someone else’s login details to access a streaming service. In a report that highlights the challenges that streaming services face to attract paying subscribers in the face of the growing cost of […]
LADbible’s social media brands have an audience of around 1 billion, with 262 million followers globally and claims 28 billion content views every year. Investment bank Berenberg has compared and contrasted the progress of LADbible, part of LBG Media, against some heavyweight peers including Google, Amazon, Criteo, Snap and ITV, and importantly, online and video […]
Channel 4 has appointed Sacha Khari to the newly created role of Head of Digital Commissioning, reporting into Head of Youth and Digital, Karl Warner. Khari will take on responsibility for all digital content commissioning and acquisition across social and digital platforms, working closely with the Leeds-based 4Studio. He will oversee a team of digital […]