Premier Sports has officially relaunched in the UK with a new website, app and online streaming platform while linear channels across the platforms Sky, Virgin and Amazon have been fully rebranded to Premier Sports. Effective immediately, all current customers will experience a seamless transition to Premier Sports and new customers can subscribe through the new […]
LaLiga has become the first football league in the world to reach 10 million subscribers on YouTube, thereby earning LaLiga the distinction of Diamond Play Button, which the platform rewards when a client reaches the ten million subscribers mark. LaLiga’s YouTube channel has accumulated more than 3,000 million views. In the Sports category, only 19 […]
LaLiga has urged Spain’s Government to approve new legislation to ban on “pirate users entry to events” in a similar legal measure to Italy. “We are lacking of that final step to put an end to massive piracy,” said Javier Tebas, president of LaLiga, at a Europa Press event. “We have already been using the […]
Orange TV is now available on Apple TV devices in Spain giving access to its 60 TV channels offer as well as other functionalities like recording programmes, watching content from the last 7 days, start over function and multi-device viewing. In addition, Orange has launched two new channels – LaLiga + and Nautical Channel – […]
LaLiga’s corporate channels continue to post strong growth since being set up in January earlier this year. Less than a year on from creation, the X (formerly Twitter) account has almost 160,000 followers, more than the corporate accounts of other leading sports institutions such as the NFL, NHL and MLS. The Telegram channel, meanwhile, has […]
LaLiga Experience is back for another year. The project, designed to support LaLiga’s international broadcast rights holders, will begin on Matchday 9 of the LaLiga EA Sports season for the fixture between Granada CF and FC Barcelona. The initiative celebrates its eighth campaign, and provides TV partners with unique content and prizes for their viewers, […]
LALIGA and SportBoost organised the first conference on sport-applied artificial intelligence (AI). This event, known as MEET LALIGA, involved numerous personalities from the world of sport, including athletes and LALIGA EA SPORTS and LALIGA HYPERMOTION club executives, as well as experts in artificial intelligence from leading organisations such as Repsol, Microsoft, Telefónica and OdiseIA. The […]
LaLiga Tech, a digital transformation provider of solutions for the sports and entertainment sector, has unveiled its new identity, Sportian, at an event held at the Cívitas Metropolitano Stadium in Madrid. In 2021, LaLiga Tech was founded by LaLiga. It became a joint venture the following year when Globant acquired a 51 per cent majority […]
In a step towards convergence between the real and digital worlds, LALIGA has embarked on a new era in response to the evolution the company has undergone in recent years and a changing landscape. With the aim of offering football fans a more authentic experience, and having announced EA SPORTS as the main sponsor of […]
LaLiga has kicked off a new era with Electronic Arts, the competition’s new strategic partner for the next five seasons. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and digital ecosystem. LaLiga says its new direction reflects the growth it has […]