According to the FOCUS Latinx: State of Consumer Engagement 2022 study from Horowitz Research, reviews are mixed in terms of how well brands are doing when it comes to Latinx diversity and inclusion, pointing to the fact that there’s still a lot of work to be done. When it comes to advertising, six in 10 […]

As the streaming ecosystem evolves and Latinx (Hispanic origin or descent) audiences continue to grow, the Spanish-language TV landscape is transforming dramatically, suggests Horowitz Research. According to the firm’s FOCUS Latinx: State of Pay TV, OTT & SVoD 2022 report, seven in ten Latinx TV content viewers watch Spanish-language programming – up 11 per cent […]

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]

With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]