Advanced Television

Latinx

Study: Diverse content drives antenna use

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]

February 18, 2022

Research: Latinx viewers demand better representation

With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]

January 26, 2022