Study: Diverse content drives antenna use
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]
February 18, 2022