Advanced Television


Research: Latinx viewer dissatisfaction

More than four in 10 (43 per cent) Hispanic/Latinx American consumers said that the news media does a poor or average job portraying the Hispanic/Latinx community and with the number of Hispanic/Latinx reporters, according to the latest Horowitz report, FOCUS Latinx: State of Media, Entertainment & Tech: Consumer Engagement 2023. A deeper look into the […]

November 16, 2023

Research: Content quality key for Latinx viewers

Latinx TV content viewers in the US over-index for having subscription streaming services (SVoDs) compared to total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research. The report finds that 76 per cent of Latinx TV content viewers subscribe to at least one SVoD service, compared to 67 […]

May 12, 2023

Survey: Still gaps in Latinx representation

According to the FOCUS Latinx: State of Consumer Engagement 2022 study from Horowitz Research, reviews are mixed in terms of how well brands are doing when it comes to Latinx diversity and inclusion, pointing to the fact that there’s still a lot of work to be done. When it comes to advertising, six in 10 […]

September 16, 2022

Research: More Spanish content for growing Latinx audiences

As the streaming ecosystem evolves and Latinx (Hispanic origin or descent) audiences continue to grow, the Spanish-language TV landscape is transforming dramatically, suggests Horowitz Research. According to the firm’s FOCUS Latinx: State of Pay TV, OTT & SVoD 2022 report, seven in ten Latinx TV content viewers watch Spanish-language programming – up 11 per cent […]

July 7, 2022

Study: Diverse content drives antenna use

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]

February 18, 2022

Research: Latinx viewers demand better representation

With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]

January 26, 2022