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NBA launches revamped NBA App

The NBA has announced the launch of the revamped NBA App, the all-in-one destination for NBA fans. With new personalisation features, the NBA App aims to provide wall-to-wall content from every NBA game and feature social-style vertical video, behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA […]

September 27, 2022By Nik Roseveare

More primetime NBA games for EMEA

The 2022-23 NBA regular season will feature 45 games that will air in primetime in Europe, the Middle East and Africa (EMEA) as part of NBA Saturdays and NBA Sundays presented by NBA 2K23, marking the 10th consecutive regular season that the league has scheduled weekend games that air in primetime in EMEA. The 45 games […]

August 18, 2022By Nik Roseveare

Peacock at 28m subs; first original films

Peacock has announced three upcoming original films scheduled to premiere on the service in 2023: Shooting Stars, Praise This, and The Killer. Each film (more details below) is part of a previously announced collaboration with Universal Pictures to produce a number of films made exclusively for Peacock. “We know people join Peacock to watch movies, […]

May 3, 2022

Sky Sports to air 6 NBA games for MLK Day

Today (January 17th) the NBA will celebrate Martin Luther King Jr Day (MLK Day) with ‘NBA 360’, a lineup of six games broadcast to fans in Europe and the Middle East in a simultaneous live feed produced by the NBA, tipping off at 6.00pm GMT on Sky Sports Main Event and Sky Sport Arena. NBA […]

January 17, 2022By Nik Roseveare

Survey: Women increasingly watching more sport

The 2021 Global Sports Survey from strategic consultancy Altman Solon reveals that nearly 50 per cent of women in the UK, US, and Germany are monthly sports viewers. That figure rises to nearly 70 per cent in LatAm and Asia countries. The study gauged viewing and fandom among 18,000 respondents in 16 countries across North […]

December 3, 2021

India: NBA, Viacom18 sign TV, OTT deal

The NBA and Viacom18 have announced a multiyear partnership to deliver live NBA games and programming to fans in India across TV and streaming. Beginning with the NBA’s 75th Anniversary Season in 2021-22, Viacom18 will provide coverage of the NBA’s regular season and marquee events in English and Hindi through its Vh1 and MTV channels, […]

December 3, 2021

190 NBA games live on Sky Sports this season

The NBA’s landmark 75th Anniversary season that tips off this week will feature a record-equaling 48 games in primetime in Europe as part of the league’s ‘NBA Saturdays and NBA Sundays presented by NBA 2K22’ primetime initiative. Week 1 will see the Cleveland Cavaliers host the Atlanta Hawks live on October 23rd with the Charlotte […]

October 22, 2021By Nik Roseveare

Data: NBA play-in tournament a viewing success

The NBA held its very first play-in tournament last week, with eight teams vying for the final four play-off spots. The tournament was marked by some instant classics as the NBA’s star players squared off to keep their play-off hopes alive. The May 19th game between the Los Angeles Lakers and Golden State Warriors was […]

May 27, 2021

Viasat puts NBA League Pass on flights

The NBA and Viasat have announced a multi-year partnership to make NBA League Pass, the league’s premium live game subscription service, available to millions of airline passengers while in flight. The partnership will provide a streaming experience in the sky, enabling airline passengers to access live and on-demand NBA games and content on their personal […]

May 20, 2021By Nik Roseveare

France: NBA, beIN Sports extend content deal

The National Basketball Association (NBA) and beIN Sports have announced a multiyear expansion of their broadcast and digital partnership that will extend to 2024, marking a decade-long collaboration. As part of the agreement and ahead of the start of the 2020-21 NBA season that tips off on December 22nd, beIN Sports will also continue to […]

December 22, 2020By Nik Roseveare