Advanced Television

Leichtman Research Group

Research: 46% US adults viewing via CTV device

Findings from Leichtman Research Group indicate that 87 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80 per cent […]

June 6, 2022

Data: US adds 1,065,000 broadband subs in Q1

Leichtman Research Group (LRG) reports that the largest cable and wireline phone providers and fixed wireless services in the US – representing about 96 per cent of the market – acquired about 1,065,000 net additional broadband Internet subscribers in Q1 2022, compared to a pro forma gain of about 1,120,000 subscribers in Q1 2021. These […]

May 20, 2022

Research: US pay-TV subs decline continues

Findings from Leichtman Research Group suggest that the largest pay-TV providers in the US – representing some 93 per cent of the market – lost about 1,955,000 net video subscribers in Q1 2022, compared to a pro forma net loss of 1,910,000 in Q1 2021, and 1,960,000 in Q1 2020. The top pay-TV providers now […]

May 18, 2022

Research: 33% share Netflix password

Consumer research from Leichtman Research Group (LRG) finds that 83 per cent of US households have at least one streaming video service from fifteen top direct-to-consumer (DTC) and SVoD services; including 67 per cent of all households with Netflix. However, not all Netflix and other DTC services are paid for directly by those who use […]

March 30, 2022

Research: US sheds 4.7m pay-TV subs in 2021

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020. The top pay-TV providers now account for about 76.1 million subscribers […]

March 10, 2022

Research: 2.95m US broadband adds in 2021

Findings from Leichtman Research Group indicate that the largest cable and wireline phone providers in the US – representing about 96 per cent of the market – acquired about 2,950,000 net additional broadband Internet subscribers in 2021, compared to a pro forma gain of about 4,860,000 subscribers in 2020, and about 2,550,000 in 2019. These […]

March 10, 2022

Research: 87% US homes Internet subs

Findings from Leichtman Research Group indicate that 87 per cent of US households get an Internet service at home, compared to 83 per cent in 2016 and 69 per cent in 2006. Broadband accounts for 98 per cent of households with an Internet service at home, and 85 per cent of all households get a […]

December 30, 2021

Research: US pay-TV Q3 sheds 650K subs

According to findings from Leichtman Research Group, the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 650,000 net video subscribers in Q3 2021, compared to a pro forma net loss of about 90,000 in Q3 2020. The top pay-TV providers now account for about 77 […]

November 19, 2021

Research: US 630K Q3 broadband additions

Leichtman Research Group findings suggest that the largest cable and wireline phone providers in the US – representing about 96 per cent of the market – acquired about 630,000 net additional broadband Internet subscribers in Q3 2021, compared to a pro forma gain of about 1,525,000 subscribers in Q3 2020, about 615,000 in Q3 2019, […]

November 19, 2021

Research: 71% US homes still pay-TV subs

Findings from Leichtman Research Group’s study, Pay-TV in the U.S. 2021, indicate that 71 per cent of TV households nationwide have some form of pay-TV service.  The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 82 per cent in 2016, 87 per cent […]

October 27, 2021