Advanced Television

Leichtman Research Group

Research: 825K Q3 US broadband ads

Findings from Leichtman Research Group indicate that the largest cable and wireline phone providers and fixed wireless services in the US – representing about 96 per cent of the market – acquired about 825,000 net additional broadband Internet subscribers in Q3 2022, similar to a pro forma gain of about 820,000 subscribers in Q3 2021. […]

November 16, 2022

Research: US Q3 pay-TV losses “more modest”

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 785,000 net video subscribers in Q3 2022, compared to a pro forma net loss of 650,000 in Q3 2021. The top pay-TV providers now account for about 71.4 million […]

November 15, 2022

Research: 66% US homes have live pay-TV

Findings from Leichtman Research Group (LRG) indicate that 66 per cent of TV households in the US have some form of pay-TV service. The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 79 per cent in 2017, 88 per cent in 2012, and […]

October 24, 2022

Research: 59% US adults viewing on non-TV devices

Findings from Leichtman Research Group (LRG) indicate that 59 per cent of adults in the US watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – compared to 55 per cent in 2020, 43 per cent in 2017, and 18 per cent in 2012. Younger individuals are most likely to […]

August 25, 2022

Research: US pay-TV sheds 1.9m subs in Q2

Data from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 1,925,000 net video subscribers in Q2 2022, compared to a pro forma net loss of 1,235,000 in Q2 2021. The top pay-TV providers now account for about 72.2 million […]

August 15, 2022

Research: 670K US broadband adds in Q2

Findings from Leichtman Research Group suggest that the largest cable and wireline phone providers and fixed wireless services in the US – representing about 96 per cent of the market – acquired about 670,000 net additional broadband Internet subscribers in Q2 2022, compared to a pro forma gain of about 1,000,000 subscribers in Q2 2021. […]

August 15, 2022

Research: 46% US adults viewing via CTV device

Findings from Leichtman Research Group indicate that 87 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80 per cent […]

June 6, 2022

Data: US adds 1,065,000 broadband subs in Q1

Leichtman Research Group (LRG) reports that the largest cable and wireline phone providers and fixed wireless services in the US – representing about 96 per cent of the market – acquired about 1,065,000 net additional broadband Internet subscribers in Q1 2022, compared to a pro forma gain of about 1,120,000 subscribers in Q1 2021. These […]

May 20, 2022

Research: US pay-TV subs decline continues

Findings from Leichtman Research Group suggest that the largest pay-TV providers in the US – representing some 93 per cent of the market – lost about 1,955,000 net video subscribers in Q1 2022, compared to a pro forma net loss of 1,910,000 in Q1 2021, and 1,960,000 in Q1 2020. The top pay-TV providers now […]

May 18, 2022

Research: 33% share Netflix password

Consumer research from Leichtman Research Group (LRG) finds that 83 per cent of US households have at least one streaming video service from fifteen top direct-to-consumer (DTC) and SVoD services; including 67 per cent of all households with Netflix. However, not all Netflix and other DTC services are paid for directly by those who use […]

March 30, 2022