Advanced Television

Leichtman Research Group

Research: US SVoD subs remain steady

Findings from Leichtman Research Group’s study, Emerging Video Services 2021, indicate that 78 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – compared to 78 per cent in 2020, 74 per cent in 2019, and 59 per cent in 2016. Among those that have […]

September 2, 2021

Research: US pay-TV sheds 1.2m subs in Q2

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,230,000 net video subscribers in Q2 2021, compared to a pro forma net loss of about 1,505,000 in Q2 2020. The top pay-TV providers now account for about 77.6 […]

August 18, 2021

Research: US connected TV viewing rising

Findings from analyst firm Leichtman Research Group suggest that 82 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to […]

June 7, 2021

US: Pay-TV sheds 1.9m subs in Q1

Findings from analyst firm Leichtman Research Group suggest that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,895,000 net video subscribers in Q1 2021, compared to a pro forma net loss of about 1,955,000 in Q1 2020. The top pay-TV providers now account for […]

May 20, 2021

Research: 27% DTC SVoDs shared

Findings from Leichtman Research Group indicate that 82 per cent of US households have at least one streaming video service from eleven top direct-to-consumer (DTC) and subscription video on-Demand (SVoD) services; 51 per cent of all households have three or more of these services. However, not all of these services are being paid for directly […]

April 6, 2021

Analysis: US pay-TV sheds 5.1m subs in 2020

Findings from analyst firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019. The top pay-TV providers now account for about 81.3 […]

March 5, 2021

Research: 86% US homes net-connected

Findings from Leichtman Research Group indicate that 86 per cent of US households get an Internet service at home, compared to 84 per cent in 2015 and 82 per cent in 2010.  Broadband accounts for 97 per cent of households with an Internet service at home, and 83 per cent of all households get a […]

December 30, 2020

Research: 60% US homes sub to pay-TV and SVoD

Findings from Leichtman Research Group indicate that 60 per cent of US TV households have both a pay-TV service and at least one SVoD service. In addition, 20 per cent of TV households have an SVoD service but not pay-TV, 14 per cent only have a pay-TV service, and 6 per cent have neither pay-TV […]

November 9, 2020

Research: 78% US homes have SVoD

Consumer research from Leichtman Research Group (LRG) finds that 78 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – up from 69 per cent in 2018, and 52 per cent in 2015. In addition, 55 per cent of US households now have more than […]

September 1, 2020

Research: 80% US homes own connected TV device

Findings from Leichtman Research Group (LRG) indicate that 80 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is an increase […]

June 8, 2020