Advanced Television

Lewis Hamilton

Sky donates over £1million to Sir Lewis Hamilton’s Foundation

Sky, Europe’s leading media and entertainment company, is today announcing a two-year partnership with Sir Lewis Hamilton’s charitable foundation, Mission 44, that aims to address the disproportionately high rate of school exclusions among Black students in the UK. The partnership forms part of Sky’s £30 million commitment towards tackling systemic racism and will see Mission […]

January 31, 2022

Sky, Channel 4 to share F1 season climax

Sky has announced a partnership with Channel 4 that will see Sky Sports’ live coverage of the Formula 1 season finale shared with the whole of the UK and Ireland. Lewis Hamilton stands on the brink of history – victory in Abu Dhabi would clinch an eighth world title and confirm him as the greatest […]

December 9, 2021

F1 TV now on CTV devices

F1 TV will be launching on connected TV devices, including Apple TV, Amazon Fire TV, and Google TV set-top-boxes, ahead of the Sao Paulo Grand Prix in Brazil on November 14th. Fans will now be able to watch the conclusion to the championship battle on their large-screen devices. F1 TV, which was revamped with new […]

November 12, 2021By Colin Mann

Sky Sports has highest ever day of viewing

An average of 1.2 million viewers tuned into Sky Sports channels throughout the day on October 24th with a reach of over 8 million, delivering a record-breaking day for the pay-TV channel. Numbers peaked at 4.5 million viewers at 5:50pm headlined by the Premier League match between Manchester United and Liverpool and the ICC Men’s […]

October 26, 2021By Nik Roseveare

Now TV brings F1 to Hong Kong

Now TV, the media entertainment arm of HKT, and Formula 1 have announced an agreement to bring the FIA Formula One World Championship to Now TV viewers in Hong Kong for the 2021 and 2022 seasons. Now TV began bringing F1 to fans in Hong Kong last month, starting with the Heineken Dutch Grand Prix 2021 […]

October 4, 2021

F1’s Aston Martin signs TikTok deal

TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]

July 19, 2021

Russia: Extreme E on Motor TV

Electric SUV racing series, Extreme E has announced that Motorsport TV Russia is broadcasting the championship’s X Prixs as well as race highlights, review, preview and Magazine shows – in English and Russian – on its linear channel, Motor TV. In addition, audiences in the region can enjoy Extreme E’s full debut season coverage on […]

June 18, 2021

DAZN to stream Extreme E in 100+ markets

The inaugural season of Extreme E, the new off-road electric race series, will be streamed live on DAZN in over 100 countries worldwide. DAZN will broadcast Extreme E in markets including France, Japan, South Africa, Poland, Scandinavia, Denmark, Norway, Sweden, Egypt and Portugal. The rights are non-exclusive. This deal runs for the duration of the […]

April 1, 2021By Nik Roseveare

ESPN2 record audience for Bahrain GP

The 2021 Formula 1 season started with a down-to-the-wire race for the win and a strong television audience on ESPN2. The Formula 1 Gulf Air Bahrain Grand Prix on March 28th attracted an average audience of 879,000 fans, a viewership larger than all of the F1 races run during the pandemic-shifted 2020 season. The race […]

March 31, 2021By Colin Mann

China: Tencent to broadcast Extreme E

Extreme E, the off-road electric race series, has announced that Chinese media giant Tencent will stream all five of the championship’s X Prix on its digital platform, QQ.com as well as its associated apps Tencent Sports, Tencent News and Tencent Video. In addition, Extreme E’s race highlights and magazine programmes will also be available online […]

March 29, 2021