Advanced Television

Lewis Hamilton

ESPN2 record audience for Bahrain GP

The 2021 Formula 1 season started with a down-to-the-wire race for the win and a strong television audience on ESPN2. The Formula 1 Gulf Air Bahrain Grand Prix on March 28th attracted an average audience of 879,000 fans, a viewership larger than all of the F1 races run during the pandemic-shifted 2020 season. The race […]

March 31, 2021By Colin Mann

China: Tencent to broadcast Extreme E

Extreme E, the off-road electric race series, has announced that Chinese media giant Tencent will stream all five of the championship’s X Prix on its digital platform, as well as its associated apps Tencent Sports, Tencent News and Tencent Video. In addition, Extreme E’s race highlights and magazine programmes will also be available online […]

March 29, 2021

Extreme E signs with MENA’s MBC

Extreme E, the off-road electric race championship, has confirmed that the Middle East’s extreme sports and adventure satellite channel, MBC ACTION, will televise all five of the series’ X Prixs across its territories in the Middle East and North Africa (MENA) region. AlUla, Saudi Arabia will host Extreme E’s inaugural race, and people from 23 […]

March 15, 2021

F1 TV 2021 revamp

Formula 1 is to launch an updated version of its OTT subscription video platform F1 TV for the 2021 FIA Formula 1 World Championship, with what it says are new and improved features made available to more fans on more platforms than ever before. F1 TV Pro is already available in 82 countries around the […]

March 8, 2021By Colin Mann

Bank: “2021 a build-back year for F1”

Formula 1’s revenues of $485 million (€400m) for Q4 were 7 per cent lower year-on-year, and below market expectations. A report from investment bank Berenberg says that F1’s financial numbers were not a “miss” so much as a reflection of the opacity of Formula 1’s fundamentals during the pandemic. The bank says: “2021 looks set […]

March 3, 2021By Chris Forrester

Extreme E broadcast partnership with Sky Deutschland

Extreme E, the all-electric off-road racing series, has confirmed Sky Deutschland will broadcast the championship’s X Prixs, highlights and magazine shows in Germany, Austria and Switzerland in both German and English. Ali Russell, Chief Marketing Officer at Extreme E, said: “Germany is a key market for us and I’m delighted Sky Germany has joined our […]

February 24, 2021

Extreme E reveals innovative Command Centre

Extreme E, the new electric off-road series, today reveals its innovative Command Centre – a classic motorsport pit wall unpacked – which will play a focal role in the live race broadcasts, creating drama and atmosphere. Operating like a futuristic strategy room, this purpose built studio is where key team players will join together to […]

February 22, 2021

Extreme E signs deal with RTBF Belgium

Extreme E, the electric off-road racing championship, has confirmed Belgium’s RTBF as the latest addition to its broadcasting portfolio. The series will join a roster of motorsport entertainment, including Formula One already available on the RTBF’s linear channel as well as its digital platform. Radio Télévision Belge Francophone (RTBF) is the public broadcasting organisation of […]

February 15, 2021

YouGov audience insights for Extreme E

Extreme E, the new electric off-road racing series, has been working with YouGov Sport since its inception in 2018 to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov is an international research and data analytics organisation and its sports arm, YouGov Sport, has […]

January 6, 2021

Formula 1 on Prime Video?

Formula 1 racing is in “active talks” with Amazon regarding streaming Grand Prix on Prime Video as it scopes a digital future beyond TV broadcasting. Chase Carey, F1’s outgoing chief executive, told the Financial Times that he had held “substantive discussions […] with all the global digital platforms.” F1 is targeting younger fans who are increasingly […]

December 23, 2020