Advanced Television

Lewis Hamilton

Lewis Hamilton named LG brand ambassador

LG Electronics has announced that Six-Time Formula One World Champion Lewis Hamilton has been signed to be the global ambassador for its LG Signature, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, ‘Art Inspires Technology, Technology Completes Art.’ “LG Signature is a brand that […]

October 16, 2020

YouTube confirms F1 livestream

Having earlier announced its intention to offer live streaming of the Formula 1 Aramco Grosser Preis Der Eifel 2020 in Germany on the Formula 1 YouTube Channel, the platform has confirmed its coverage plans. The livestream starts at 11am CEST on October 9th with the first practice session. Fans will be able to watch the […]

October 8, 2020By Colin Mann

Lewis Hamilton founds Extreme E team

Six-Time Formula One World Champion, Lewis Hamilton has announced the creation of his very own race team, X44, which will make its debut in Extreme E, the groundbreaking new electric off-road racing series. Named with reference to Lewis’s own racing number, X44 will enter Season 1 of the Extreme E Championship, with its first X […]

September 8, 2020

Extreme E announces Neat Burger as official partner

Extreme E, the new electric off-road motor racing championship, is pleased to announce that Neat Burger is to become the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality […]

August 13, 2020

Sky marks F1 70th anniversary with docuseries

Sky Sports and Formula 1 have unveiled a new Sky original seven-part docuseries called Race to Perfection, to mark the sport’s 70th Anniversary. The exclusive series, which will air on September 12th on Sky Sports F1 and Sky Documentaries, takes a look behind the scenes over the past 70 years, in partnership with the iconic […]

August 7, 2020

Eifel F1 GP free on YouTube

Formula 1 and YouTube are partnering to livestream the Eifel Grand Prix in Germany as a social media exclusive on the Formula 1 YouTube Channel in select European territories on October 11th. Fans will be able to watch the race, live and for free, in seven European markets including: Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, […]

July 31, 2020By Colin Mann

AWS, F1 debut new stats

As Formula 1 gears up to kick-start its interrupted season, cloud platform Amazon Web Services (AWS) and Formula 1 have developed six new, real-time racing stats that will roll out throughout the 2020 season, debuting at the season-opening Grand Prix in Spielberg July 3rd-5th at Formula 1 Rolex Grosser Preis Von Österreich. The statistics that […]

June 23, 2020By Colin Mann