Advanced Television


Magnite, LG Ads Solutions partnership

Magnite, the independent omnichannel sell-side advertising platform, has announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) data for planning, activation, measurement, and advanced analytics across its industry-leading supply-side platform (SSP). Through the agreement, audience-level ACR […]

June 21, 2022

Samsung acquitted over LG OLED tech theft

A 7-year legal battle between LG Display and Samsung Display over alleged theft of certain OLED technology from LG Display has ended with the accused being wholly acquitted. South Korea’s Supreme Court upheld a second trial which delivered ‘not guilty’ verdicts against a former senior executive at a subcontractor to LG Display and four employees […]

June 20, 2022By Chris Forrester

LG Display invests $1bn in Vietnam facility

LG Display is raising about $1 billion from investors in order to build a new flat-panel production facility in Vietnam. The new cash is coming from domestic and foreign banks, say local reports, with named banks such as ANZ Bank, HSBC, Citi Bank, and Spain’s Caixa Bank which will extend loans at competitive interest rates […]

June 16, 2022By Chris Forrester

Blue Ant launches FAST Channels on LG Channels

International producer, distributor and channel operator, Blue Ant Media, has announced a suite of its free, ad-supported TV (FAST) channels have launched on LG Channels in the US and Canada. In the U.S the true crime channel Total Crime and home renovation channel Homeful join wildlife and nature channel Love Nature on LG Channels. In […]

June 13, 2022

Study: 64% CTV viewers prefer ads over paying more

DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content. Specifically, the research showed that 64 per cent of connected TV (CTV) watchers prefer to see ads than pay more for content, explaining the growth of ad-supported streaming services over the past year. Surveying more […]

June 1, 2022

Samsung working on “superior to OLED” tech

Samsung is reported to be having second thoughts on its deal with LG Display to buy their (White) OLED TV screens. The plan is for Samsung continue developing their own technology which they describe as being “superior” to LG’s high-end screens. Currently, Samsung is pushing ahead with their normal range of screens which are “as […]

May 25, 2022By Chris Forrester

Alchimie signs partnership with LG Channels

Alchimie, an SVoD platform featuring original and exclusive thematic channels published jointly with media groups and talents, has announced the strengthening of its footprint in Europe in the AVoD and FAST markets following the signing of a partnership with LG Channels. LG Channels is a free content streaming service to provide an enhanced viewing experience […]

May 10, 2022

Research: Sony increases smart TV market share

Research from Parks Associates shows that, out of the top five TV brands (Sony, TCL, Samsung, LG, Vizio), Sony saw the biggest growth in smart TVs purchases in the US in last six months, and pushed past Vizio and into the top three for reported purchases in Q3 2021. “Samsung continues to lead smart TV […]

April 25, 2022By Chris Forrester

Wurl FAST channels on LG Channels

Wurl, a specialist in powering streaming TV, has entered into a partnership with LG Electronics that will see Wurl powered FAST Channels on LG Channels worldwide. Wurl will be distributing the FAST channels globally while also providing monetisation services and maximising revenue to the company. Per the deal, Wurl will be available on all LG […]

April 8, 2022

OMG integrates LG Smart TV data and media

LG Ads Solutions, the connected TV and cross-screen advertising arm of LG Electronics, has announced an agreement with Omnicom Media Group (OMG), the media services division of Omnicom Group, to bring LG smart TV and cross-screen ad inventory to Omnicom clients. Under the terms of the agreement, LG Ads Solutions data will be integrated within […]

April 7, 2022