Advanced Television

linear TV

Report: Daily per-service video user engagement declines

Findings from the 2022 Video Streaming Industry Report, by video business intelligence and predictive analytics specialist NPAW, reveal that although global streaming adoption continued growing overall in 2022, the myriad of content options launched in the past two years mean that individual services on average captured a smaller share of users’ daily watching time. NPAW’s […]

March 1, 2023

Bank: Australia linear TV “shows weakness”

A report from investment bank Jefferies says that it is “cautious” on Australia’s overall media sector. “Visibility is poor, linear TV would continue to show weakness, and while Broadcaster Video-on-Demand (BVoD) will provide an offset, content costs are rising. OML Media is our top pick in the sector as it is recovering to pre-Covid levels,” […]

January 23, 2023

Nielsen confirms ONE Ads market availability

Audience measurement, data and analytics specialist Nielsen has confirmed that Nielsen ONE Ads will be available market wide on January 11th. Nielsen ONE Ads is the latest innovation in measurement, providing what the company says is a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the US. Nielsen […]

January 5, 2023

Thinkbox TV ad promotes TV advertising

Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from December 26th. Thinkbox’s new TV campaign – its seventh – tells […]

December 15, 2022By Colin Mann

Study: Families shifting away from linear TV

Ad-supported streaming specialist Future Today has revealed findings from a study examining viewing and advertising preferences of families who stream kids and family-focused programming. “More families have shifted away from traditional linear TV altogether,” advises Vikrant Mathur, Co-Founder, Future Today. “As that has occurred, it’s important to better understand how families are choosing to view […]

September 1, 2022

Innovid reports surge in measurement business

Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that its measurement solutions accounted for 22 per cent of its $33.1 million (€33m) total Q2 revenue, highlighting the company’s commitment to meeting the current and future needs of advertisers in an increasingly converged […]

September 1, 2022

Omdia: Linear TV viewing down

Findings from research and advisory group Omdia indicate that nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe and Australia with online long form and social media video viewing growing beyond the previous year’s boom in viewing time. Omdia’s new Cross-Platform Television Viewing Time Report […]

August 1, 2022

Report: Still life left in linear TV

Disney closing most of its channels in Western Europe and Sony Pictures selling its UK and CEE operations are two examples illustrating the diversion of traditional TV players away from linear and towards other forms of distribution, including in particular the launch of direct-to-consumer OTT services. But Dataxis asks: is this the only way forward […]

June 15, 2022

Research: Platform choice impacts ad attention

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

May 19, 2022

Study: Streamed TV continues to surge

The increased shift of audience attention from linear TV to streaming/CTV holds great potential for both advertisers and broadcasters, according to audience measurement platform AudienceProject. In a blog post following the publication of the company’s study, Insights 2022 – Linear TV and streaming, which looks at the current state of linear TV and streaming consumption […]

February 25, 2022By Colin Mann