Advanced Television

linear TV

Report: Still life left in linear TV

Disney closing most of its channels in Western Europe and Sony Pictures selling its UK and CEE operations are two examples illustrating the diversion of traditional TV players away from linear and towards other forms of distribution, including in particular the launch of direct-to-consumer OTT services. But Dataxis asks: is this the only way forward […]

June 15, 2022

Research: Platform choice impacts ad attention

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

May 19, 2022

Study: Streamed TV continues to surge

The increased shift of audience attention from linear TV to streaming/CTV holds great potential for both advertisers and broadcasters, according to audience measurement platform AudienceProject. In a blog post following the publication of the company’s study, Insights 2022 – Linear TV and streaming, which looks at the current state of linear TV and streaming consumption […]

February 25, 2022By Colin Mann

Data: Record January ad-spend in US

January 2022 ad spend in the US surpassed January 2021 by $1.1 billion, growing +19 per cent year-over-year, hitting a new record high for the month. This is according to Standard Media Index (SMI) who captures actual invoicing data from all major holding companies and most major independents, representing 95 per cent of national brand […]

February 18, 2022

Nielsen plans more accurate metrics

Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]

November 22, 2021

SambaTV, Lucid linear TV ad measurement partnership

Samba TV, a global provider of omniscreen advertising and analytics, has partnered with Lucid, a programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data […]

August 19, 2021

Data: Linear TV ad impressions falling in major markets

Linear TV audience activity has declined in the first three months of 2021 and advertising impressions have been eroded in the UK, the US, Australia and German according to data from smart TV devices from viewership data company Samba TV. The US and Australia saw the steepest decline among the four countries analysed, with minutes […]

June 21, 2021

Nielsen Streaming Video Ratings service

Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]

April 23, 2021

Survey: CTV critical to reaching audiences

Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]

March 15, 2021