iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. The study – Profit Ability 2: the new business case for advertising – was commissioned by Thinkbox from Ebiquity, EssenceMediacom, Gain Theory, Mindshare, […]

NPAW, a specialist in video streaming analytics, has announced the findings of its 2023 Video Streaming Industry Report, revealing a significant year of engagement and quality improvements for the industry. The most notable finding of the report is the consolidation, in the second half of the year, of the upward trend in daily user engagement […]

Video intelligence leader NPAW tapped into US customer data to determine the impact the Thanksgiving festivities had on streaming consumption. NPAW compared the streaming numbers for the holiday period (November 23rd-26th) against the seasonal average (November 1st-22nd). The analysis revealed a drop in unique subscribers for VoD and Linear TV content (3 per cent and […]

In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22 per cent to almost half (45 per cent) according to findings by Ampere Analysis. Based on proprietary consumer research carried out with 54,000 adults aged 18-64 across 28 markets worldwide, the findings […]

The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]

Bakugan: Legends is soon to make its UK linear TV premiere on children’s channel POP. Bakugan: Legends is the Bakugan series’ fifth and final season, that sees the Awesome Brawlers return to face off against a merciless enemy, the likes of which they have never seen before. Created by Spin Master Entertainment, the season – […]

Findings from the 2022 Video Streaming Industry Report, by video business intelligence and predictive analytics specialist NPAW, reveal that although global streaming adoption continued growing overall in 2022, the myriad of content options launched in the past two years mean that individual services on average captured a smaller share of users’ daily watching time. NPAW’s […]

A report from investment bank Jefferies says that it is “cautious” on Australia’s overall media sector. “Visibility is poor, linear TV would continue to show weakness, and while Broadcaster Video-on-Demand (BVoD) will provide an offset, content costs are rising. OML Media is our top pick in the sector as it is recovering to pre-Covid levels,” […]

Audience measurement, data and analytics specialist Nielsen has confirmed that Nielsen ONE Ads will be available market wide on January 11th. Nielsen ONE Ads is the latest innovation in measurement, providing what the company says is a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the US. Nielsen […]