With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts – an increase of 33 per cent from 2022. The research […]
DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV […]
Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]
To expand the social media capabilities of Adobe’s creative tools, the company has entered into an agreement to acquire ContentCal, a social media and content marketing solution. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Based in London, the company has built a strong customer base, from individuals and small […]
Modern broadcast and media technology buyers feel bombarded with marketing messages, digital content and cold calling from technology suppliers. Most of it is not relevant to them at that moment in time and gets ignored. But then, how do vendors ensure buyers keep up with innovation and how can they showcase what they are able […]
Widespread lockdowns across the UK last year drove people to social media, leading many new users to TikTok in the process. Aside from the organic growth, TikTok expanded its operations in the UK which hopes to establish itself as a global tech hub post-Brexit. Last year, the short-form video sharing app grew 75.2 per cent […]