With the new Premier League season just days away, BT Sport has launched a campaign which uses cutting-edge science to test whether fans really believe their own predictions for the new season. In Believe It, Now See It on BT Sport, created by Saatchi & Saatchi, BT Sport teams up with Imperial College London, a […]

With the start of the delayed 2020/21 season days away, the English Premier League has launched anti-piracy media campaigns in Hong Kong and Malaysia. The ‘Boot Out Piracy’ advertising campaign aims to raise awareness of the compromised viewing quality and risks faced by fans watching matches via illegal streams. It will highlight the dangers illegal […]