Advanced Television


LoopMe announces Mayfair investment

LoopMe, a brand-focused mobile advertising platform, has announced Mayfair Equity Partners, a tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million (€87.3m) for full year 2021, having achieved revenue growth of c.50 per cent p.a. over the past three years, with the majority of revenues […]

January 14, 2022

LoopMe launches PurchaseLoop Measurement

LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the entirety of their campaigns, PurchaseLoop Measurement provides rich and robust brand lift analytics across media channels, including digital (mobile, […]

September 30, 2021