Magid, a strategy and consulting firm that has supported the media industry for the past six decades, will consolidate their product innovation, data science and accompanying consulting teams into a newly formed group within the company’s Global Media, Entertainment and Games practice. The Data Science, Strategy and Product team will be led by veteran analytics […]
Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]
New NEXTGEN TV advertising, including Dolby commercials from its first consumer-facing marketing campaign which debuted on local television stations across the US, is resonating strongly with consumers, according to research conducted by Magid, in conjunction with Dolby Laboratories and the Pearl TV business group, the broadcaster coalition managing the rollout of broadcast technology standard NEXTGEN […]