Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]
Comscore, a partner for planning, transacting and evaluating media, has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement. The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- […]
UM, a global media agency network of IPG Mediabrands, has announced a partnership with Roku that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving […]
US media owners advertising revenues grew by a healthy 6 per cent in 2022 (excluding cyclical ad spend) to reach $315 billion (€291bn). However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year, reports media investment and intelligence company MAGNA. Looking at 2023, there are mixed economic […]
MAGNA Media Trials, MAGNA’s proprietary research offering, and Roku have published study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice as favourable as traditional TV ads for consumers. Today, marketers want to stand out in the shift to streaming. Traditional TV ads alone miss an opportunity […]
In 2020 Foxtel started a project to exit the aging television centre facility at Macquarie Park. The plan involved migrating their entire technology platform across two sites in Sydney to an all-IP platform encompassing video routing, satellite, OTT and more. After more than 12 months of market research, testing and trialling various vendor IP monitoring solutions, […]
MAGNA has released the summer update of its Global Ad Forecast which predicts media owners advertising revenues will grow by +9 per cent in 2022 and by +6 per cent in 2023. Vincent Létang, EVP, Global Market Research at MAGNA and author of the report, said: “Most of the headwinds facing the advertising market this […]
MAGNA Media Trials, MAGNA’s proprietary research offering, has announced a study in partnership with GumGum, a specialist in contextual intelligence technology, that dives deep into how brands can stand out on connected TV (CTV). Breaking Through: Moving Beyond the Commercial Break on CTV finds that brands should consider leveraging overlay ads as an additional touchpoint […]
Magna, the media-centric market research conpany, has reduced its 2022 advertising spending growth expectation in the US due to economic and geopolitical uncertainty, but it forecasts that media owners’ ad revenues will still grow by +11 per cent this year to pass the $300 billion (€268.6bn) milestone. In its final 2021 estimates, US advertising revenues […]
Roku has announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Roku says the advertising brand studio will help marketers go “beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar”, including advertiser-commissioned short-form TV shows, interactive video ads, […]