Advanced Television


Study: Consumers favour new streaming ad formats

MAGNA Media Trials, MAGNA’s proprietary research offering, and Roku have published study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice as favourable as traditional TV ads for consumers. Today, marketers want to stand out in the shift to streaming. Traditional TV ads alone miss an opportunity […]

January 19, 2023

Foxtel chooses TAG monitoring solution from Magna

In 2020 Foxtel started a project to exit the aging television centre facility at Macquarie Park. The plan involved migrating their entire technology platform across two sites in Sydney to an all-IP platform encompassing video routing, satellite, OTT and more. After more than 12 months of market research, testing and trialling various vendor IP monitoring solutions, […]

July 6, 2022

Forecast: Media ad revenues up 9% in 2022

MAGNA has released the summer update of its Global Ad Forecast which predicts media owners advertising revenues will grow by +9 per cent in 2022 and by +6 per cent in 2023. Vincent Létang, EVP, Global Market Research at MAGNA and author of the report, said: “Most of the headwinds facing the advertising market this […]

June 15, 2022

Study: Overlay ads more memorable than video ads

MAGNA Media Trials, MAGNA’s proprietary research offering, has announced a study in partnership with GumGum, a specialist in contextual intelligence technology, that dives deep into how brands can stand out on connected TV (CTV). Breaking Through: Moving Beyond the Commercial Break on CTV finds that brands should consider leveraging overlay ads as an additional touchpoint […]

May 3, 2022

Report: Magna reduces US ad outlook

Magna, the media-centric market research conpany, has reduced its 2022 advertising spending growth expectation in the US due to economic and geopolitical uncertainty, but it forecasts that media owners’ ad revenues will still grow by +11 per cent this year to pass the $300 billion (€268.6bn) milestone. In its final 2021 estimates, US advertising revenues […]

March 31, 2022

Roku debuts advertising brand studio

Roku has announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Roku says the advertising brand studio will help marketers go “beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar”, including advertiser-commissioned short-form TV shows, interactive video ads, […]

March 23, 2021

Study: Brand experience boost for advertisers

Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use brand experiences that aid TV streaming content discovery while sponsorships for live events and sports are limited. The study, Valuing the Value Exchange, reveals video […]

September 11, 2020

Study: Culturally-relevant content drives engagement

Music video platform Vevo has partnered with MAGNA and IPG Media Lab, to reveal significant findings around the nuances of multicultural audiences’ video viewing behaviour. The Anatomy of a Video Experience: A Multicultural Study explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers […]

August 24, 2020