Advanced Television

Magnite

Research: UK CTV viewing nears off-air

Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]

October 25, 2021

Magnite acquires SpringServe

Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]

July 1, 2021

Rakuten Advertising, Magnite ad inventory deal

Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]

June 3, 2021

Magnite closes SpotX acquisition

Sell-side advertising platform Magnite has closed its previously-announced acquisition of US ad-tech company SpotX from RTL Group, creating what it says is the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. According to Magnite, buyers and sellers have long wanted a scaled, independent […]

May 5, 2021

‘PARETO’ Connected TV botnet discovered

Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]

April 22, 2021By Colin Mann

Research: 91% LatAm viewers streaming TV weekly

Findings from omnichannel sell-side advertising platform Magnite’s CTV in LATAM: The Future Forward report show that there is widespread adoption of connected TV (CTV) streaming platforms across Brazil, Argentina, and Mexico. The study of over 4,000 consumers across the region’s largest markets – Brazil, Argentina, and Mexico – identifies how audiences are consuming TV and […]

April 21, 2021

DoubleVerify appoints Campbell as CSO

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Doug Campbell as Chief Strategy Officer (CSO). In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. “I’m excited to add Doug to our outstanding senior […]

April 12, 2021

SpotX reports record revenues

SpotX, the global video advertising platform, continued its profitable growth track-record and ended 2020 with what it has described as “outstanding financial results and significantly more access to consumers”. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020. Advertisers took notice by diversifying their ad […]

April 7, 2021

Research: 70% of Brits prefer streaming to broadcast

Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies

March 2, 2021

RTL Group sells SpotX ad-tech unit

RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close in Q2. The purchase price consists of €468 million in cash and 14.0 million shares of Magnite stock. The agreement implies an enterprise value (100 […]

February 5, 2021