Sell-side ad platform Magnite’s latest research study, Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5, which delves into how consumer attitudes and viewing habits are reshaping the streaming landscape, finds that streaming TV, which comprises television content streamed via the Internet on any device, is now the most-watched form of TV […]
Magnite, the independent omnichannel sell-side advertising platform, has announced Magnite Streaming, a singular supply side platform that merges technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VoD inventory, CTV and OTT environments, and addressable linear, while gaining insights to […]
Brightcove, the streaming technology company, has entered into a strategic relationship with Magnite, the independent sell-side advertising platform. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. […]
Sell-side advertising platform Magnite has entered into a strategic collaboration with rlaxx TV, an ad-supported VoD service available in 26 countries. As part of the deal, rlaxx TV will utilise Magnite’s technology to manage its OTT inventory across CTV and mobile apps. Magnite’s CTV platform provides rlaxx TV with tools specifically built to support premium, […]
LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in […]
Magnite, the independent sell-side advertising platform, and GroupM, has announced “exceptional” initial results for GroupM’s Premium Marketplace. The exclusive integrations have enabled GroupM clients to maximise the value of their omnichannel buys and the proportion of working media for publishers. As a result, a series of top-tier media owners are now participating in the offering […]
Magnite, the independent omnichannel sell-side advertising platform, has announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) data for planning, activation, measurement, and advanced analytics across its industry-leading supply-side platform (SSP). Through the agreement, audience-level ACR […]
Magnite, the independent sell-side advertising platform, has been selected to extend programmatic automation to DirecTV’s traditional television inventory in the US. The initial launch will focus on VoD, with the end goal of DirecTV enabling additional linear inventory programmatically within the next year. “DirecTV Advertising aims to make all our inventory, including our traditional television […]
Magnite, the independent sell-side advertising platform, has announced the launch of Deal Discovery, a self-service user interface to streamline PMP and Auction Package deal creation for a variety of formats. “We developed Deal Discovery to improve communication between publishers and buyers and allow them to more effectively collaborate,” said Rebecca Ackers, Managing Director for UK […]
Magnite, the independent omnichannel sell-side advertising platform, has announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetise audiences in real-time. Magnite saus the acquisition accelerates its seller-first, privacy-focused identity and audience solutions focused around first-party segments and bolsters the Product and Engineering teams in this critical area. The acquisition […]