Findings from omnichannel sell-side advertising platform Magnite’s CTV in LATAM: The Future Forward report show that there is widespread adoption of connected TV (CTV) streaming platforms across Brazil, Argentina, and Mexico. The study of over 4,000 consumers across the region’s largest markets – Brazil, Argentina, and Mexico – identifies how audiences are consuming TV and […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Doug Campbell as Chief Strategy Officer (CSO). In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. “I’m excited to add Doug to our outstanding senior […]
SpotX, the global video advertising platform, continued its profitable growth track-record and ended 2020 with what it has described as “outstanding financial results and significantly more access to consumers”. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020. Advertisers took notice by diversifying their ad […]
Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies
RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close in Q2. The purchase price consists of €468 million in cash and 14.0 million shares of Magnite stock. The agreement implies an enterprise value (100 […]
Magnite, the independent sell-side advertising platform, has launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the need to manage direct sold and programmatic demand channels independently and allowing them to compete side by side. As the TV industry transitions away from manual processes […]
Magnite, the independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK Managing Director. Selman joins from FreeWheel, a Comcast company, where she most recently held the position of Senior Director and Head of Demand Strategy UK and Northern Europe. At Magnite, Selman is tasked with accelerating commercial growth […]
Magnite, the independent omnichannel sell-side advertising platform, has announced the appointment of Johannes Paysen as its new Managing Director for Central Europe. An industry veteran with over 20 years of experience, Paysen joins Magnite from global location technology company GroundTruth (formerly xAd GmbH) where he served as Head of Germany & MENA. He is tasked […]
Magnite, the independent, omnichannel sell-side advertising platform, has announced its expanded relationship with Discovery in support of its streaming service, dplay, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s product range and roadmap, as […]
Frameplay has announced its first global integration with Magnite, the independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The companies said that the “combination of Frameplay’s industry-leading software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides […]