Making Science, a global digital transformation company, has announced the launch of ad-machina for Performance Max (PMax). This innovative generative AI technology comes to PMax with the goal of optimising digital marketing campaigns for its user companies. Thus, this innovative solution, which has already recorded 30 per cent more conversions compared to other conventional methods, […]

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has launched Gauss Connected TV, a platform that integrates planning and reporting, and provides insights on cost by channel, and incremental reach of CTV over linear.  Through the platform, marketers can manage TV planning with the distribution of investment between media […]