The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]

Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]