Advanced Television

Marcus Rashford

Rashford, Ferdinand brothers and Aluko kick-off BT educational content series

As part of a continued investment, focus and commitment to inclusion, BT is celebrating Black British history with a series of educational, entertaining and inspiring content across BT and BT Sport. Earlier this year, BT formed Hope United, a diverse team of footballers who came together from across the Home Nations to educate the country […]

October 12, 2021

BT’s Hope United campaign launches Wall of Hope

BT’s Hope United campaign has announced a collaboration with Withington Walls to keep the Marcus Rashford tribute messages alive, on a newly commissioned Wall of Hope. The virtual wall will house all the moving messages of hope that were left on the Marcus Rashford mural in Withington and allow everyone to read the messages of […]

July 23, 2021

BT tackles online hate with Hope United

BT has launched Hope United, a squad of athletes from across the four Home Nations who have come together to unite the nation in tackling online hate. Comprised of male and female players from England, Wales, Scotland and Northern Ireland, drawn together by their own experiences of online hate, Hope United will drive more support […]

May 24, 2021

BBC One to air doc on Rashford’s child food poverty drive

The BBC can has announced an exclusive BBC One 60-minute access all areas documentary following Marcus Rashford’s journey to raise national awareness of the effects of child food poverty in the UK. Having spoken publicly about his experiences of going without food as a child and the sacrifices his family had to make, the BBC […]

November 26, 2020

BT TV launches Unlimited Substitutions campaign

BT is kicking off its 2020/21 season launch campaign with a host of notable football names featuring in its television advert, which it says showcases “the breadth of content and flexibility available to customers on BT TV”. BT TV is the only place where fans will be able to switch seamlessly between BT Sport, Sky […]

August 30, 2020