Advanced Television

Maria Rua Aguete

Forecast: 1.3bn 5G connections by YE22

According to research firm Omdia, 540 million 5G connections were reached at the end of 2021 and will pass 1.3 billion in 2022. 5G will account for almost 60 per cent of global mobile service revenues in 2026, coming from 40 per cent of subscriptions by volume. Omdia expects more 5G subscriptions to be added […]

May 9, 2022

Research: Consumers remain sceptical on 8K

8K is failing to appeal to consumers, Omdia’s Senior Director, Media and Entertainment Maria Rua Aguete has said at a session on the reality of UHD deployments at the 2022 NAB Show. According to Omdia, shipments of 8K TVs accounted for just 0.15 per cent of all TV shipments in 2021. This translated to a […]

April 28, 2022

Analysis: 10% decline in US AVoD user base

While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

June 15, 2021By Colin Mann

Analysis: First 2 weeks drive top movie revenues

In 2019, the top-10 US movies earned 69.2 per cent of their total box office gross revenue in the first two weeks of release, according to the latest report – Movie Windows – Adapting for the Future – from consultancy firm Omdia. This compares to 63.1 per cent for the films ranked between 41 and […]

December 21, 2020

Forecast: SVoDs set for challenging 2021

Households living under lockdown have binged content like never before, driving significant uptake of both incumbent and newly-launched SVoD services. But having already exhausted the pool of new households to sell to, SVoD services must brace themselves for a much slower 2021, advises Maria Rua Aguete, Senior Director, Media and Entertainment at analyst firm Omdia, […]

December 14, 2020By Colin Mann

Report: Box office takes $32bn revenue hit

The global cinema industry is set to lose $32 billion (€26.4bn) in 2020 as a result of the Covid-19 pandemic a 71.5 per cent reduction in box office revenue compared to 2019, according to Omdia’s latest Movie Windows: Adapting for the future report. Box office revenue has dipped below $13 billion for the first time […]

December 11, 2020

Forecast: 2021 will be the year of vertical integration

Overlapping ecosystems are to dominate entertainment service strategy in 2021, with games, audio, and video set to come under one provider, suggests a report from consultancy firm Omdia. According to Maria Rua Aguete, Senior Research Director at Omdia, vertical integration and commoditisation of IP will come under renewed focus. The report, 2021 Trends to Watch: […]

October 27, 2020

Research: Disney+ UK’s 3rd-largest SVoD

Just weeks after its launch in the UK, Disney+ emerged in April as the country’s third-largest SVoD player, with 4.3 million subscribers. Disney’s SVoD service, which started operating in the UK on March 24th, already carved out a 16.8 per cent share of subscribers by the end of April, according to survey data from

June 11, 2020