Advanced Television

married at first sight

Data: Channel 4 reaches record young streamers

BARB data for the year to date shows Channel 4 streaming passing a new record for young streamers, as well as Channel 4’s best ever streaming week as Married at First Sight UK and The Great British Bake Off led its peers on other platforms. Almost half (47 per cent) of all Channel 4 16-to-34 […]

October 31, 2024By Nik Roseveare

Married at First Sight draws record streaming for C4

Married at First Sight UK was the most streamed show across British commercial broadcaster VoD platforms in September, with fans binging more than 1,200 years of viewing time in September. The show helped Channel 4 streaming to its biggest day ever on its owned and operated platforms with 6.3 million views on October 16th. According […]

October 18, 2024

TUI sponsors C4’s Married at First Sight UK 

Channel 4 Sales has announced TUI as the sponsorship partner for Married at First Sight UK season 4, which returns to the UK later this summer. The global leisure and travel company will team up with the hit reality show, with the TUI brand featuring on E4 and Channel 4 streaming, and across E4 and […]

August 15, 2024

Channel 4 streaming audience up 30% YoY

Barb data shows Channel 4’s streaming audience in June is up 30 per cent on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3 per cent year on year growth in viewing across streaming and linear combined […]

July 12, 2024

Channel4.com offers ‘app-like’ streaming experience

Channel4.com is now bringing an ‘app-like’ Channel 4 streaming experience to mobiles, tablets, laptops and other connected devices. Channel 4 says the upgrades reflect Gen Z’s growing desire to watch its content on multiple screens, and advances its role in serving young audiences. In 2023, nearly one million 13-24’s streamed Channel 4 via a PC […]

May 14, 2024

Channel 4 streaming viewing up 24%

Channel 4 has unveiled its 20 most streamed episodes and top series of 2023, in a year that has seen a 24 per cent increase in streaming minutes, and over 53.5 billion viewer minutes consumed on the streaming platform overall. A journey into the world of baking excellence tops the list, with Episode 1 from […]

December 21, 2023

Channel 4 rolling out new streaming ad formats

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]

December 11, 2023

Channel 4 Married at First Sight FAST channel

Channel 4 is launching MAFS Live – a dedicated FAST channel offering Married at First Sight UK fans the chance to watch back-to-back episodes from Seasons 6 to 8 around the clock.  MAFS Live will make its debut on the Channel 4 streaming platform on December 7th, becoming Channel 4’s first Free Ad-Supported Television (FAST) […]

December 7, 2023

Channel 4, Snapchat expand partnership

Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing Channel 4 programming to Snapchat users, while additionally collaborating on made-for-Snap content. Snap and Channel 4 will collaborate on new ‘Snap-first’ content. Channel 4 will create a new series, with a built-in Augmented Reality (AR) component – more details will be […]

December 7, 2023

Channel 4 streaming at record highs in October

Channel 4 recorded its biggest-ever month of streaming in October – including records for a single day’s views – driven by programmes including Married at First Sight UK and The Great British Bake Off. The industry data released by Barb showed the channel registered 6.7 billion viewer minutes in October – the largest since official […]

November 15, 2023