Advanced Television

married at first sight

Channel 4 streaming viewing up 24%

Channel 4 has unveiled its 20 most streamed episodes and top series of 2023, in a year that has seen a 24 per cent increase in streaming minutes, and over 53.5 billion viewer minutes consumed on the streaming platform overall. A journey into the world of baking excellence tops the list, with Episode 1 from […]

December 21, 2023

Channel 4 rolling out new streaming ad formats

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]

December 11, 2023

Channel 4 Married at First Sight FAST channel

Channel 4 is launching MAFS Live – a dedicated FAST channel offering Married at First Sight UK fans the chance to watch back-to-back episodes from Seasons 6 to 8 around the clock.  MAFS Live will make its debut on the Channel 4 streaming platform on December 7th, becoming Channel 4’s first Free Ad-Supported Television (FAST) […]

December 7, 2023

Channel 4, Snapchat expand partnership

Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing Channel 4 programming to Snapchat users, while additionally collaborating on made-for-Snap content. Snap and Channel 4 will collaborate on new ‘Snap-first’ content. Channel 4 will create a new series, with a built-in Augmented Reality (AR) component – more details will be […]

December 7, 2023

Channel 4 streaming at record highs in October

Channel 4 recorded its biggest-ever month of streaming in October – including records for a single day’s views – driven by programmes including Married at First Sight UK and The Great British Bake Off. The industry data released by Barb showed the channel registered 6.7 billion viewer minutes in October – the largest since official […]

November 15, 2023

Channel 4’s Hollyoaks online even earlier

Hollyoaks, the Channel 4 soap, is now offering fans the chance to catch all the new drama online even sooner, making episodes available to stream the day before they are broadcast on E4. Additionally, for the first time, new episodes will also be available to watch on YouTube the week after streaming and broadcast on […]

September 8, 2023By Nik Roseveare

Channel 4 reports record streaming month

Figures from Barb have confirmed that audiences streamed more than five billion minutes of Channel 4 content in April, making it the broadcaster’s biggest month ever for streaming. The record-breaking month was driven by Channel 4’s latest season of Married At First Sight Australia which has regularly occupied the top spot in the weekly broadcaster-VoD […]

May 17, 2023