Advanced Television

mastercard

Research: Cinema driving experience economy

Passion for cinema in Europe is stronger than ever according to Mastercard research, which reveals that nearly half (47 per cent) of European and international visitors are the happiest when watching a film at the cinema. One in two (47 per cent) of European consumers find the opportunity to attend a film premiere as ‘priceless’ […]

September 2, 2024

Data: Football dominates payments sector

Football continues to dominate the payments sector in 2024, with 140 deals totaling $371.6 million (€340.2m) annually. Mastercard’s $195 million sponsorship of the UEFA Champions League highlights the game’s commercial value. UEFA’s substantial annual expenditure, followed by FIFA and other major leagues, reinforces the sport’s global appeal. Visa also makes a strong impact with high-profile […]

August 13, 2024

The R&A launches One Club

The R&A has launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. One Club is […]

March 27, 2024

Top Chef Season 20 attracts multiple brand partnerships

NBCUniversal announced the most mouth-watering spread of integrated and out-of-show brand partnerships yet for the upcoming landmark 20th season of Bravo’s “Top Chef” – taking place across the pond in London, England. For this special edition season, World All-Stars, fans will be able to experience the excitement and droolworthy meals of “Top Chef” internationally with […]

January 25, 2023

Survey: 77% say films changed their view on cultural issues

With the Cannes Film Festival in full swing, research from Mastercard, official partner of the festival, reveals that two in five Brits (42 per cent) say movies have changed the way they see the world. The power of the cinematic voice has proved evident as the survey reveals that almost four in five people in […]

May 25, 2022By Nik Roseveare

Report: Advertisers want more control of data

Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]

July 1, 2021