The R&A has launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. One Club is […]
NBCUniversal announced the most mouth-watering spread of integrated and out-of-show brand partnerships yet for the upcoming landmark 20th season of Bravo’s “Top Chef” – taking place across the pond in London, England. For this special edition season, World All-Stars, fans will be able to experience the excitement and droolworthy meals of “Top Chef” internationally with […]
With the Cannes Film Festival in full swing, research from Mastercard, official partner of the festival, reveals that two in five Brits (42 per cent) say movies have changed the way they see the world. The power of the cinematic voice has proved evident as the survey reveals that almost four in five people in […]
Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]