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Survey: 77% say films changed their view on cultural issues

With the Cannes Film Festival in full swing, research from Mastercard, official partner of the festival, reveals that two in five Brits (42 per cent) say movies have changed the way they see the world. The power of the cinematic voice has proved evident as the survey reveals that almost four in five people in […]

May 25, 2022By Nik Roseveare

Report: Advertisers want more control of data

Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]

July 1, 2021