Advanced Television

MAX

Norwegian Max Original MILF of Norway premieres in May

MILF of Norway starring Mariann Hole (Made in Oslo, Ammo) and Trond Fausa Aurvåg (Oppenheimer, Lilyhammer) will premiere on May 21st, exclusively on Max. The Norwegian Max Original will reach an International audience as Warner Bro  Discovery’s new streaming service Max launches across Europe.  Max offers content from HBO Max and discovery+, all in one […]

April 15, 2024

Max launches in Europe on May 21

Warner Bros Discovery (WBD) has announced that Max, its SVoD service, will launch in the first European countries in May. Max brings together HBO Max’s programming, Discovery’s real-life entertainment and action from Eurosport’s premium subscription service. On May 21st, Max will become available across the Nordics, Iberia, and Central and Eastern Europe. Launches will follow […]

March 21, 2024

WBD unveils first French productions for Max

At Series Mania Festival, Clément Schwebig (President, Warner Bros Discovery, Western Europe & Africa), Vera Peltekian (VP, Original Production, Max France) and Clémentine Bobin (Director, Scripted Original Production, Max France) presented a preview of projects currently in production for the streaming platform launching in France late in 2024. “Thanks to our unique storytelling expertise, Warner […]

March 21, 2024

WBD acquires US rights to PFL’s Bellator Champion Series

The Professional Fighters League (PFL) and Warner Bros Discovery (WBD) have announced an exclusive US media rights agreement for the new Bellator Champion Series, a mixed martial arts (MMA) championship. This new series will stream exclusively on Max and be available on all plans. The series includes eight mega events staged in cities across the […]

March 20, 2024

Forecast: W Europe OTT revenues €44bn by 2029

Western European OTT TV episode and movie revenues will reach $48 billion (€44bn) in 2029, up from $31 billion in 2023, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 […]

March 18, 2024

Research: SVoDs struggle to find identity with consumers

As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly […]

March 13, 2024

Max extends US rights to Studio Ghibli catalogue

Warner Bros Discovery’s Max has announced a multiyear agreement with GKIDS to extend the exclusive US film streaming rights for Studio Ghibli, Japan’s legendary animation house. The platform has been the US home to the Studio Ghibli catalogue since 2020. As part of the deal, Max will be the future home of the Oscar-winning movie […]

March 13, 2024By Nik Roseveare

MAX takes action on password-sharing

MAX, the Warner Bros Discovery SVoD service will start cracking down on people sharing passwords outside their household “starting later this year”, confirmed Jean-Briac Perrette, the company’s president and CEO of global streaming, while speaking at Morgan Stanley’s Technology, Media, and Telecom 2024 conference in San Francisco Dan Goman, CEO & Founder of cloud-native media supply […]

March 7, 2024

Max goes live in LatAm, Caribbean

Streaming service Max is now available in Latin America and the Caribbean.  The offering from Warner Bros Discovery offers content across a variety of genres and formats from its family of brands including HBO, Warner Bros., the DC universe, Discovery, Discovery Home & Health, ID, Cartoon Network, Discovery Kids, Cartoonito,and adult swim. “The launch of […]

February 28, 2024

Sweden: Interest growing in ad-supported streaming

Cheaper, ad-supported streaming options have launched with success in many markets. For example, in the US, Netflix has reported that the company’s ad-supported tier now has 23 million active users per month. But this is still a relatively new phenomenon in Sweden, reports Mediaivison. Currently, just 200,000 – around 7 per cent – of streaming […]

February 19, 2024