As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for watching ads to save money, according to the results of Hub Entertainment Research’s TV Advertising: Fact vs Fiction survey, which suggests that the trend of consumers opting for ads is not abating. Most viewers […]

In a move that will further bolster its growing streaming business, with the international rollout of Max beginning in the next few months, Warner Bros Discovery (WBD) has acquired BluTV, an SVoD service in Turkey. The announcement follows three years of extensive partnership, which started in 2021 with the launch of discovery+ on BluTV and an […]

Celebrity chef and best-selling author Carla Hall will take Max viewers on a global adventure to explore the roots of popular dishes within American food culture on the original Max series Chasing Flavor. Beginning on February 1st 2024, Max subcribers can follow along as Hall’s curiosity about some of America’s most delicious dishes from chicken […]

Warner Bros Discovery has announced the appointment of Alberto Carullo as Vice President Max Local Original Production Italy & Iberia, reporting directly to Laura Carafoli, SVP Content Networks & Streaming Local Productions Italy & Iberia. Carullo, whose headquarters will be in Madrid, in his new role, effective from January 1st 2024, will be responsible for […]

Movistar Plus+ and Warner Bros Discovery (WBD) have announced an extension of their partnership to bring content from WBD’s portfolio of entertainment, sports, films and news to Movistar Plus+ customers in Spain. This includes the upcoming streaming service Max which is due to launch in Spain in spring 2024. As part of the deal, Movistar+ […]

MediaRadar, advertising intelligence and sales enablement platform, analysed US ad spend from the top six OTT ad-supported streaming services:  Discovery+, Hulu, Max, Paramount+, Peacock and Pluto TV. Data was from January 1st 2022 through October 31st 2023. Key findings include: Top Six Streaming Platforms Collect Over $1 Billion in Advertising From January through October 2023, […]

SVoD service Max may be available on Movistar Plus and Orange in the near future as Vodafone Spain’s exclusive deal expires on December 31st. Until now, Vodafone Spain had an exclusive deal that allowed it to integrate the service in its offer.The signing of a new agreement, non-exclusive, until 2026 opens the door for Movistar […]

The HBO and Max brands have announced a multiyear pay-1 US output deal with A24 that brings the entertainment company’s theatrical film slate exclusively to Warner Bros Discovery’s HBO, Max and Cinemax. Among the films to be available under the new deal are Sofia Coppola’s award-winning Priscilla starring Jacob Elordi and Cailee Spaeny, Kristoffer Borgli’s […]

US multiplay telco Verizon is partnering with Netflix and Max to offer its customers savings on what it says is a first-of-its-kind streaming bundle. Starting December 7th and for the first time, ad-supported services from entertainment giants Netflix and Max will be offered together – only for Verizon’s myPlan customers – for just $10 (€9.24) […]

SVoD service Max has rolled out a Black Friday deal for new and returning subscribers in the US. The Max With Ads plan is now available for $2.99 per month for the first six months, down from $9.99 per month. The offer will be available for a limited time through to November 27th. Max subscribers […]