Advanced Television

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Survey: YouTube named Coolest Brand for Kids

YouTube is ranked number one in the 50 Coolest Brands for Kids & Teens unveiled by Beano Brain, the specialist kids and family insights agency. Netflix, McDonald’s, Amazon and Disney make up the rest of the top 5 according to the survey of 30,000 7-14 year olds. There were some notable gender differences, with social […]

March 30, 2022

Research: Most emotionally engaging UK Xmas TV ads 2021

Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]

December 9, 2021

VIZIO appoints Free to board of directors

VIZIO has announced that Vicky L. Free has been appointed to its Board of Directors, effective immediately. Free replaces VIZIO Director SC Huang, who is retiring from the Board. Huang had served as a member of VIZIO’s Board of Directors since December 2020 and as a member of VIZIO, Inc.’s Board of Directors since 2004. […]

November 10, 2021

Atmosphere launches Atmosphere News

Atmosphere, a specialist in streaming TV for businesses, has announcedthe launch of Atmosphere News. The new channel was purpose-built to provide a TV news experience optimized for out-of-home locations, incorporating a short-form, audio-optional narrative format that avoids talking heads, subtitles and voiceover narration to inform viewers. Atmosphere News is also free of the analysis and […]

October 5, 2021

Nielsen: UK 48% decline in ad spend

Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter & Gamble at £27.7 million. Overall, the UK’s lockdown period saw a huge drop in advertising, as lifestyle restrictions and budget concerns led to a […]

August 4, 2020