At AWS re:Invent, Amazon Web Services (AWS), an Amazon company, announced that Television New Zealand (TVNZ), New Zealand’s state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like […]
Christmas TV ads in 2023 have delivered a 67 percentile improvement on effectiveness – based on metrics from Kantar, including consumer enjoyment, entertainment and the incorporation of the brand – compared with 2021 when festive campaigns languished in the bottom 16 per cent of all ads on average. Using facial coding technology, which analyses viewers […]
iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year. During the first half of 2023 (January 1st – June 30th), iSpot data reveals there […]
Prime Video has announced a feature documentary film from Roc Nation, Known, and Creative Control that chronicles the history of a storied basketball tradition, the McDonald’s All American Games. The documentary will premiere exclusively on Prime Video in more than 240 countries and territories worldwide. Michael Jordan, LeBron James, Kobe Bryant, Candace Parker, Shaquille O’Neal […]
Singapor’s StarHub has announced that six companies have come on board as sponsors for its broadcast of Premier League, whom it will work with to enthral fans with the most scintillating and immersive football viewing experience. The companies are Presenting Broadcast Sponsor Income; Gold Broadcast Sponsors Ogawa, Carlsberg, IG Asia, Lazada; and Broadcast Sponsor McDonald’s. Income will be supporting StarHub’s broadcast of Premier League for the […]
YouTube is ranked number one in the 50 Coolest Brands for Kids & Teens unveiled by Beano Brain, the specialist kids and family insights agency. Netflix, McDonald’s, Amazon and Disney make up the rest of the top 5 according to the survey of 30,000 7-14 year olds. There were some notable gender differences, with social […]
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]
VIZIO has announced that Vicky L. Free has been appointed to its Board of Directors, effective immediately. Free replaces VIZIO Director SC Huang, who is retiring from the Board. Huang had served as a member of VIZIO’s Board of Directors since December 2020 and as a member of VIZIO, Inc.’s Board of Directors since 2004. […]
Atmosphere, a specialist in streaming TV for businesses, has announcedthe launch of Atmosphere News. The new channel was purpose-built to provide a TV news experience optimized for out-of-home locations, incorporating a short-form, audio-optional narrative format that avoids talking heads, subtitles and voiceover narration to inform viewers. Atmosphere News is also free of the analysis and […]
Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter & Gamble at £27.7 million. Overall, the UK’s lockdown period saw a huge drop in advertising, as lifestyle restrictions and budget concerns led to a […]