Advanced Television

measurement

CIMM announces membership growth

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed its priorities for H1 2024, along with significant growth in its membership base and new appointments to its Board of Directors. CIMM’s priorities are unveiled at a time of […]

March 28, 2024

Nielsen, Circle City renew local TV measurement

Nielsen, the specialist in audience measurement, data and analytics, has announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will now leverage Nielsen’s local OTT measurement, which measures local audiences across both […]

March 27, 2024

Perifery and Amove partner

Perifery, a division of DataCore, and Amove have announced their partnership to simplify video production collaboration and storage management from any location. The integration enables instant access to users’ digital assets stored on Perifery’s Object Matrix via the Amove desktop application. “Our partnership with Amove empowers customers with seamless, non-proprietary access to their content,” commented […]

March 27, 2024

Samba TV integrates with Meta for lift measurement

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]

March 26, 2024

Snap, Amplified Intelligence seek to measure AR attention

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]

March 14, 2024

CFlight reporting extends to traded audiences

Barb, the TV audience measutement specialist, has announced a major upgrade to CFlight, its joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and VoD services. As part of the upgrade, CFlight has incorporated 14 of the most used […]

March 13, 2024

DoubleVerify, NBCUniversal expand partnership

DoubleVerify, the software platform for digital media measurement, data and analytics, and NBCUniversal, have announced an expanded partnership to provide programme-level measurement solutions across OTT devices, including Connected TV (CTV). “Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We’re excited to collaborate with NBCUniversal to introduce this […]

March 12, 2024

VeEX announces RFTS-400 Test Unit

VeEX, a specialist in test and measurement solutions for next-generation networks, has announced the RFTS-400, its third-generation Optical Remote Fibre Test Unit, now featuring a serverless, standalone monitoring system. As an all-in-one monitoring solution for dark fibre, in-service, and PON network monitoring, the RFTS-400 is designed with scalability and efficiency in mind, eliminating the need […]

March 12, 2024

Barb promotes Baxter to COO

Barb, the TV audience measurement company, has promoted Caroline Baxter to Chief Operating Officer (COO). Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and future-proof Barb’s data access. Baxter’s […]

March 7, 2024

Comscore, TEGNA multi-year agreement

Comscore and TEGNA have reached a multi-year agreement on cross-platform audience measurement. Under the terms of the agreement, Comscore will extend its relationship with TEGNA as a key measurement partner in all TEGNA markets, providing it with measurement metrics across its local TV, major affiliate and digital businesses. TEGNA owns 64 local news brands in […]

March 1, 2024