Sharethrough, an independent omnichannel ad exchanges, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership to offer attention-based curated inventory. Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is a precise measure of a placement’s […]
After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency to market in 2023. Finland will be one of the first countries in the world to enable a Total TV currency with the […]
Innovid, the independent advertising platform, has announced the appointment of David Helmreich as Innovid’s Chief Commercial Officer. Helmreich, who brings over two decades of experience to the role, will be responsible for leading Innovid’s revenue-related functions including sales, marketing, and client support world wide. He will report to Zvika Netter, CEO and Co-Founder at Innovid. […]
Truthset, the data validation-as-a-service offering, has announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible. Initially created as an exchange for a […]
TVision, a company measuring TV and CTV viewer engagement, has closed an investment round of $16 million (€15.3m) for the continued transformation and modernisation of accurate, person-level panel measurement. The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, […]
ViewersLogic , the consumer data behaviour company, has released a new report on how effective the TV advertising campaigns from Muller, Yeo Valley Activia and Actimel were at acquiring and retaining customers. Understanding the impact of TV on customer acquisition and retention is highly sought after. ViewersLogic is solving this problem by creating what marketers […]
Comscore, a partner for planning, transacting, and evaluating media, has announced a partnership with Fox Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint. “Over the last six years, the number of reportable Comscore households across Fox […]
Samba TV, a global provider of television technology and omniscreen advertising and analytics, has partnered with Relo Metrics, the sports sponsorship intelligence platform, to provide brands, sports teams, and agencies new insight into sponsorship effectiveness across linear television. Leveraging Samba TV’s proprietary ACR technology and smart TV viewership data, Relo Metrics customers will now be […]
Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) US telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen’s National TV measurement service. Starting with the 2022 NFL season, measurement will include full coverage of the TNF broadcast – pregame, in-game and […]
A survey from the VAB Measurement Innovation Task Force has found that US networks and advertisers are adopting new currencies and measurement solutions at higher levels of use and investment than ever before. The survey – whose findings represent 90 per cent of the TV ad revenue in the market, inclusive of the major TV […]