Prime Video is the leading SVoD service in Japan as one of five platforms with a share of the country’s 38 million subscribers at the end of 2023, according to a report Media Partners Asia (MPA) data. Prime Video is way out in front with 18.6 million subscribers; followed by Netflix at 8.1 million, U-Next […]

Advisory firm Media Partners Asia’s Asia Pacific Video & Broadband Industry 2024 report provides key insights to the adoption and monetisation of free-to-air TV, pay-TV, SVoD, premium AVoD and UGC / Social Video advertising in 14 Asia Pacific markets. “The Asia Pacific video industry continues to experience a secular shift from TV to online in […]

The Asia Video Summit marked a return to Hong Kong on June 20th-21st, with almost 300 delegates attending the conference in person and virtually. Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of ‘The Making of Korea and the Model for Who’s Next?’, ‘Video at the Crossroads’, […]

A report published by Media Partners Asia (MPA) indicates that ex-China, Asia Pacific pay-TV subscriber growth will be relatively flat in 2022 with an estimated 106,000 subscribers cutting the cord. Cord cutting peaked between 2019 and 2021 with an aggregate 9.1 million subs cancelling subscriptions, according to MPA analysis, driven by erosion in key markets […]

Video content budgets across India, Korea and Southeast Asia climbed 21 per cent in 2021 to reach $10.4 billion (€10.2bn) and are forecast to grow 15 per cent to $12.0 billion in 2022, according to the latest edition of Asia Video Content Dynamics from analyst firm Media Partners Asia (MPA). This report tracks video content consumption, […]