Advanced Television

MediaCom

4Sales makes senior hires

Channel 4’s commercial sales arm, 4Sales, has appointed two new roles to expand its senior leadership team which is responsible for the UK broadcaster’s core revenue driving activity. The appointments are part of a senior leadership team restructure to ensure the successful delivery of Channel 4’s Future4 strategy which launched last autumn. Headed up by […]

November 9, 2021

Disney extends Mediacom, NCTC carriage deals

Disney Media & Entertainment Distribution and Mediacom Communications Corporation have announced a new comprehensive agreement to continue to deliver Disney’s line-up of sports, news, kids, family and general entertainment content to Mediacom customers in the US. As part of the distribution agreement, Mediacom will now offer the ACC Network to its subscriber base, allowing fans […]

August 23, 2021

US Q3: 1.5m broadband subs added

Findings from the Leichtman Research Group (LRG) indicate that the largest cable and wireline phone providers in the US – representing about 96 per cent of the market – acquired about 1,530,000 net additional broadband Internet subscribers in Q3 2020, compared to a pro forma gain of about 615,000 subscribers in Q3 2019. These top […]

November 23, 2020

Report: US broadband traffic back on the rise

Over 72 million homes and businesses across the US subscribe to broadband delivered by cable providers. With the rise of the Covid-19 pandemic, these connections are more important than ever, including home Wi-Fi networks, as many of daily activities move online. To better explain how changing consumer demand is affecting network usage and performance, NCTA […]

September 18, 2020

Data: US downstream peak traffic declines

Over 72 million homes and businesses across America subscribe to broadband delivered by cable providers. With the ongoing pandemic, these connections are more important than ever, including home Wi-Fi networks, as the nation adapts to the realities of “social distancing” and many of our daily activities have moved online. To better explain how changing consumer […]

August 28, 2020

Thinkbox enhances Demand Generator tool

UK commercial TV marketing body Thinkbox’s Demand Generator optimisation tool, developed by Gain Theory, MediaCom and Wavemaker and released at the end of 2019, has been expanded and enhanced to offer users greater flexibility to tailor its output. The Demand Generator enables marketers to determine the optimal advertising media mix specific to their business and […]

June 19, 2020