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Research: 3m in Nordics use borrowed SVoD login

Three million SVoD subscriptions in the Nordics are currently accessed via an account borrowed from another household, according to Mediavision’s latest analysis of the Nordic TV and streaming market. Looking at all subscriptions for the 15 largest SV0D services, close to 20 per cent is shared with a non-paying household. Netflix has the highest share […]

January 12, 2023