Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]

According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]

Flashtalking by Mediaocean, the independent platform for creative optimisation and intelligence, has announced the promotion of Grant Parker to President of Flashtalking by Mediaocean, as part of an expanded leadership team. In this new role, Parker will oversee product, strategy, operations, sales, and client success at Flashtalking. Parker steps into the Flashtalking President position following […]

The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]

Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]

Magnite, the independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, have announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through […]

Mediaocean, the mission-critical platform for omnichannel advertising, has announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its solutions to more customers in a range of key markets around the world. The agreements provision for primary ad serving, creative personalisation, cross-channel measurement and verification across open web display, mobile, audio, video, digital […]

Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]