The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]
Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]
Magnite, the independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, have announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its solutions to more customers in a range of key markets around the world. The agreements provision for primary ad serving, creative personalisation, cross-channel measurement and verification across open web display, mobile, audio, video, digital […]
Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter and TikTok. Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns […]
PC Dreamscape, a portfolio company of the private equity firm GTCR, has entered into an agreement to acquire Mediaocean’s media planning tool, Lumina. Lumina helps improve media plan workflow and visibility between brands and agencies through an end-to-end system. Financial details of the transaction were not disclosed. In tandem with this, and following the […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced a strategic partnership with global adtech and martech company, Epsilon, to bring enhanced audience data into Mediaocean’s Audience Hub. The integration allows advertisers to activate Epsilon’s 1,000+ audience segments through Mediaocean and Flashtalking across channels including Facebook, Instagram, LinkedIn, Meta, Pinterest, Snap, TikTok and Twitter. Epsilon’s […]
At NBCUniversal’s third annual developer conference, One23, the company unveiled new and expanded capabilities as part of the One Platform technology stack, which combines the data and targeting of big tech and the passion and engagement of big media. Whether first-party data partnerships, transformational in-flight optimization for linear, integrations of NBCUniversal Checkout across platforms, or […]