Advanced Television


TikTok partners with Mediaocean

Mediaocean, the platform for omnichannel advertising, has announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimisation solution (formerly Scope by 4C). The partnership will enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside other media channels in the Mediaocean platform. […]

September 15, 2021

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners. Mediaocean helps agencies and marketers manage $200 billion in annualised media spend. CVC and TA say they are committed to investing […]

September 1, 2021

Mediaocean to acquire Flashtalking

Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, an independent ad management platform, have entered into a definitive agreement in which Mediaocean will acquire Flashtalking. The combined entity will infuse Flashtalking’s solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by a number of global brands […]

July 14, 2021

Research: Euros to see multi-screening

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]

June 3, 2021

Mediaocean accelerates transformation into omnichannel ad platform

Mediaocean, the mission-critical platform for omnichannel advertising, has announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all […]

March 22, 2021

Sainsbury’s tops Christmas ad rankings

UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top ten for the first time. Using artificial intelligence to analyse millions of engagements with public social media posts across Facebook and Twitter, Mediaocean has analysed […]

November 27, 2020

Mediaocean to acquire 4C

Mediaocean, a specialist system of record for the advertising world, and data science and marketing technology company 4C have struck a deal whereby Mediaocean will acquire 4C. Infusing 4C’s intelligence and optimisation into Mediaocean’s foundational platform for end-to-end media management will establish a modern system of record for omnichannel advertising, it says. “The COVID crisis […]

July 13, 2020