According to a study by advertising intelligence and sales enablement platform MediaRadar, US ad investments in children’s content and programming have increased by nearly 50 per cent in 2022. MediaRadar’s data sample revealed that ad spend promoting children’s products and services – including toys and games, entertainment, personal care, and more – have grown to […]

As the NFL season returns, companies continue to invest major dollars into their advertising spend. MediaRadar conducted an analysis that includes sampling of ad spend from US TV broadcasts, including cable networks – namely ABC, CBS, CW, Disney, ESPN, Fox, NBC, NFL Network, and Telemundo and the networks’ sister channels (ex: Fox Deportes, etc). “Last […]

Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]

Throughout the pandemic, MediaRadar reports that it uncovered numerous categories that flourished while lockdowns were enforced. Streaming services, pet supplies, home furnishings, direct response companies and alcoholic beverages became a sweet spot for ad sales. Now, as the market shifts once again, MediaRadar is seeing a change in ad spend. MediaRadar conducted an analysis based […]

Findings from advertising intelligence and sales enablement platform MediaRadar suggest that YouTube continues to dominate digital video ad spend. MediaRadar carried out an analysis based on a sampling of online video advertising from traditional websites and YouTube. Key findings include: Online video ad spend increased 30 per cent QoQ from Q4 2021. Video Spend that […]

This year, 1.88 billion people around the world will use SVoD services like Netflix, Disney+ and Prime Video. Recently, a number of services – including Netflix – have announced they will likely introduce ad supported options to make up for loss of revenue from dwindling subscriptions. MediaRadar recently reviewed advertising across multiple ad-supported streaming platforms, […]

The 2022 Grammys Awards show is over. But how many commercials aired during this year’s event? Who were the top categories that advertised this year? MediaRadar analysed the commercials that aired during Hulu Live’s streaming of CBS’ The 64th Annual Grammy Awards and found that, overall, there were 118 commercials that aired during the 2022 […]

This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]

As viewership on streaming platforms continues to grow, advertisers are chasing audiences. MediaRadar measures OTT advertising across a sampling of both standalone streaming platforms and TV Anywhere viewing from top linear networks in the US.  Among this sample, which includes Hulu, Peacock and other big players in this space, MediaRadar reports that total ad spend […]