Advanced Television


Research: Top 6 US AVoDs collect $1bn+ in advertising

MediaRadar, advertising intelligence and sales enablement platform, analysed US ad spend from the top six OTT ad-supported streaming services:  Discovery+, Hulu, Max, Paramount+, Peacock and Pluto TV. Data was from January 1st 2022 through October 31st 2023. Key findings include: Top Six Streaming Platforms Collect Over $1 Billion in Advertising From January through October 2023, […]

December 14, 2023

MediaRadar acquires Kantar’s Vivvix  

MediaRadar, the advertising intelligence and sales enablement platform, is to acquire Kantar Group’s North American advertising intelligence unit, Vivvix. Vivvix offers advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar said thus transformative deal positions it as the definitive source of advertising data and insights, […]

November 2, 2023

Study: US broadcasters face heavy strike-related losses

Findings from advertising intelligence and sales enablement platform MediaRadar reveal the potential financial challenges that may arise as a result of the Hollywood actors and writers’ strike. TV advertising up until June 2023 amounted to over $26 billion (€23.5bn), representing contributions from more than 8,500 brands. MediaRadar’s research reveals that talk shows, soap operas, and […]

July 31, 2023

Analysis: OTT ad spend hit by writers’ strike

To gauge the risk for advertisers from the ongoing writers’ strike, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from categories most vulnerable to production stoppages. Key findings include: Categories most vulnerable to writers’ strike saw over $633 million ad spend combined last quarter Advertisers spent $633.2 million (€592.4m) […]

June 7, 2023

Study: Digital leads 2022 ad spend

To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]

June 1, 2023

PlayOn, MediaRadar streaming data deal

Advertising intelligence company MediaRadar and streaming video recording platform specialist PlayOn have agreed a partnership that will see MediaRadar use data derived from video captured via PlayOn to enhance its streaming media advertising analytics and insights products. MediaRadar summarises OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video […]

April 6, 2023

Study: US kids content ad spend up 50%

According to a study by advertising intelligence and sales enablement platform MediaRadar, US ad investments in children’s content and programming have increased by nearly 50 per cent in 2022. MediaRadar’s data sample revealed that ad spend promoting children’s products and services – including toys and games, entertainment, personal care, and more – have grown to […]

January 20, 2023

Data: Media & entertainment top NFL ad spenders

As the NFL season returns, companies continue to invest major dollars into their advertising spend. MediaRadar conducted an analysis that includes sampling of ad spend from US TV broadcasts, including cable networks – namely ABC, CBS, CW, Disney, ESPN, Fox, NBC, NFL Network, and Telemundo and the networks’ sister channels (ex: Fox Deportes, etc). “Last […]

September 21, 2022

Data: Advertisers increasing Instagram ad spend

Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]

September 1, 2022

Data: M&E advertisers continue to spend despite recession

Throughout the pandemic, MediaRadar reports that it uncovered numerous categories that flourished while lockdowns were enforced. Streaming services, pet supplies, home furnishings, direct response companies and alcoholic beverages became a sweet spot for ad sales. Now, as the market shifts once again, MediaRadar is seeing a change in ad spend. MediaRadar conducted an analysis based […]

August 9, 2022