Advanced Television

mediaradar

Data: YouTube dominates video ad spend

Findings from advertising intelligence and sales enablement platform MediaRadar suggest that YouTube continues to dominate digital video ad spend. MediaRadar carried out an analysis based on a sampling of online video advertising from traditional websites and YouTube. Key findings include: Online video ad spend increased 30 per cent QoQ from Q4 2021. Video Spend that […]

June 23, 2022

Report: Ad-spend on SVoD platforms over $369m in Q1

This year, 1.88 billion people around the world will use SVoD services like Netflix, Disney+ and Prime Video. Recently, a number of services – including Netflix – have announced they will likely introduce ad supported options to make up for loss of revenue from dwindling subscriptions. MediaRadar recently reviewed advertising across multiple ad-supported streaming platforms, […]

May 5, 2022

Data: 118 commercials aired during 2022 Grammys

The 2022 Grammys Awards show is over. But how many commercials aired during this year’s event? Who were the top categories that advertised this year? MediaRadar analysed the commercials that aired during Hulu Live’s streaming of CBS’ The 64th Annual Grammy Awards and found that, overall, there were 118 commercials that aired during the 2022 […]

April 5, 2022

Data: 38% Oscar commercials purchased by M&E companies

This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]

March 29, 2022

Data: US OTT ad spend reached $1.3bn in 2021

As viewership on streaming platforms continues to grow, advertisers are chasing audiences. MediaRadar measures OTT advertising across a sampling of both standalone streaming platforms and TV Anywhere viewing from top linear networks in the US.  Among this sample, which includes Hulu, Peacock and other big players in this space, MediaRadar reports that total ad spend […]

March 2, 2022