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Report: Most bought video ads are mobile

PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]

March 17, 2022

IABM: Component shortages paint bleak picture

IABM published the results of its second electronic components supply survey. The picture is bleak, with lead times lengthening and component prices rising significantly since IABM’s last survey in April 2021. Respondents also sounded the alarm on their financial positions if component supply problems persist for a further 12 months; there are very few signs […]

February 22, 2022