Meetrics partners with Xandr
Xandr, AT&T’s advanced advertising company and Meetrics, the European measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics’ technology into Xandr’s purchasing platform, Xandr Invest, advertisers and agencies now have the ability to control the effectiveness of their advertising […]
November 24, 2020