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Research: Online scammers targeting Metaverse gamers

Jamie Woodruff, a leading authorities on cyber security, says that the Metaverse is among the new ways scammers could target the growing number of online gamers in the UK. The warning comes as research from connectivity provider TalkTalk shows that 71 per cent of gamers have been targeted, or know someone who has been targeted, […]

February 8, 2022

Forecast: GAMA to take 70% of online ad revenue outside China

Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]

December 21, 2021

Hutton joins Professional Triathletes Organisation’s Board of Directors

The Professional Triathletes Organisation has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors. In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s suite […]

December 21, 2021

CMA directs Facebook to sell Giphy

In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]

November 30, 2021

Facebook becomes Meta

Social media giant Facebook has changed its corporate name to Meta as part of a major rebrand. The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas such as augmented and virtual reality. The change does not apply to its individual platforms – Facebook, Instagram […]

October 29, 2021