Trade body the British Association for Screen Entertainment (BASE) is releasing what it says is a UK first – with the launch of a multi-channelled educational video showcasing a step-by-step guide on renting or downloading a film or TV boxset from your favourite store. “With several digital stores to buy or rent movies from, it […]

Industry trade bodies the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI) have launched what they say is the biggest ever cross-category marketing campaign with Unforgettable Entertainment, driving engagement from new, lapsed and existing digital transactional customers. Building on the success of the BASE/DEGI New Release-focused Mega Movie Week campaigns of […]